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Updated in [April 29th, 2023]

The Google Ads Search Certification is designed to demonstrate mastery of building and optimizing Google Search campaigns. Upon successful completion of the certification, users will be able to demonstrate their ability to leverage automated solutions such as Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

The certification will equip users with the skills to translate a vision for online marketing into a coherent digital marketing strategy, develop a Google Search strategy with wider company marketing plans, generate a plan to increase leads, sales or web traffic using Google Search, develop a plan to reach new and existing customers with Google Search Audiences, and ensure their Search marketing plan is aligned with their digital marketing budget.

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[Applications]
The Google Ads Search Certification provides users with the ability to apply their knowledge of building and optimizing Google Search campaigns. Certified users can leverage automated solutions such as Smart Bidding and Audience Solutions to improve campaign performance for specific marketing objectives. With the certification, users can develop a Google Search strategy that is aligned with wider company marketing plans, generate plans to increase leads, sales or web traffic using Google Search, and reach new and existing customers with Google Search Audiences.

[Career Paths]
1. Search Engine Optimization (SEO) Specialist: SEO Specialists are responsible for optimizing websites and content to increase visibility and rankings in search engine results. They use a variety of techniques, such as keyword research, link building, and content optimization, to improve a website’s visibility and rankings. As the digital landscape continues to evolve, SEO Specialists must stay up-to-date on the latest trends and techniques to ensure their clients’ websites remain competitive.

2. Paid Search Manager: Paid Search Managers are responsible for managing and optimizing paid search campaigns. They use a variety of tools and techniques to ensure campaigns are running efficiently and effectively. They must be able to analyze data and make decisions based on the results. As the digital landscape continues to evolve, Paid Search Managers must stay up-to-date on the latest trends and techniques to ensure their clients’ campaigns remain competitive.

3. Digital Marketing Strategist: Digital Marketing Strategists are responsible for developing and executing digital marketing strategies. They use a variety of tools and techniques to ensure campaigns are running efficiently and effectively. They must be able to analyze data and make decisions based on the results. As the digital landscape continues to evolve, Digital Marketing Strategists must stay up-to-date on the latest trends and techniques to ensure their clients’ campaigns remain competitive.

4. Social Media Manager: Social Media Managers are responsible for managing and optimizing social media campaigns. They use a variety of tools and techniques to ensure campaigns are running efficiently and effectively. They must be able to analyze data and make decisions based on the results. As the digital landscape continues to evolve, Social Media Managers must stay up-to-date on the latest trends and techniques to ensure their clients’ campaigns remain competitive.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to reach their target audiences. They also learn how to measure the success of their campaigns and develop strategies to improve their results. This degree is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

2. Master of Science in Digital Marketing: This degree program provides students with an in-depth understanding of digital marketing principles and strategies. Students learn how to create and manage effective digital marketing campaigns, analyze data to optimize campaigns, and develop strategies to reach their target audiences. This degree is ideal for those who want to pursue a career in digital marketing or become a digital marketing consultant.

3. Master of Business Administration in Digital Marketing: This degree program provides students with the skills and knowledge needed to become successful digital marketing professionals. Students learn how to develop and manage digital marketing campaigns, analyze data to optimize campaigns, and develop strategies to reach their target audiences. This degree is ideal for those who want to pursue a career in digital marketing or become a digital marketing consultant.

4. Doctor of Philosophy in Digital Marketing: This degree program provides students with the skills and knowledge needed to become successful digital marketing professionals. Students learn how to develop and manage digital marketing campaigns, analyze data to optimize campaigns, and develop strategies to reach their target audiences. This degree is ideal for those who want to pursue a career in digital marketing or become a digital marketing consultant.