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Updated in [April 29th, 2023]

This course, Google Ads for Small Business: Secrets of an Agency Pro, is designed to teach small and medium businesses how to create and manage profitable Google Ads campaigns to get new customers and grow their bottom line. Participants will learn how to pick the right keywords, write ads that convert visitors into customers, get their ads higher and bigger than their competitors’, use web and call tracking to know exactly how much money Google Ads is making them, and send people to the right pages on their website to increase their conversion rate.

Led by John Horn, director at a top-rated Google Partner ad agency, participants will learn advanced tips from an agency pro who has managed millions of dollars in ad spend. By the end of the course, participants will have the knowledge and skills to use Google Ads to get people to their website who are searching for the products or services that they sell, at the exact moment that they are searching.

NOTE: This course was recorded a few years ago and does not cover some of the latest Google Ads changes or interface redesigns. Many of the principles in this course are still very applicable, but participants won't be able to follow the step-by-step portion of this course because the new interface looks very different. This course is not for people training for Google Ads exams or large companies planning to spend $10,000s on Google Ads.

[Applications]
Those who have completed the course Google Ads for Small Business: Secrets of an Agency Pro can apply their knowledge to create and manage profitable Google Ads campaigns for their small business. They can use the step-by-step guides to build their Google Ads account and use advanced tips from an agency pro to get new customers and grow their bottom line. They can also use the course to pick the right keywords, write ads that convert visitors into customers, get their ads higher and bigger than their competitors’, use web and call tracking to know exactly how much money Google Ads is making them, and send people to the right pages on their website to increase their conversion rate.

[Career Paths]
1. Google Ads Manager: As a Google Ads Manager, you will be responsible for creating and managing profitable Google Ads campaigns for small businesses. You will need to be knowledgeable in keyword research, ad copywriting, and web and call tracking to ensure that campaigns are successful. You will also need to stay up to date on the latest Google Ads changes and interface redesigns.

2. Digital Marketing Strategist: As a Digital Marketing Strategist, you will be responsible for developing and executing digital marketing strategies for small businesses. You will need to be knowledgeable in SEO, content marketing, social media marketing, and Google Ads. You will also need to stay up to date on the latest trends in digital marketing and be able to develop strategies that are tailored to the needs of the business.

3. Paid Search Specialist: As a Paid Search Specialist, you will be responsible for optimizing and managing paid search campaigns for small businesses. You will need to be knowledgeable in keyword research, ad copywriting, and web and call tracking to ensure that campaigns are successful. You will also need to stay up to date on the latest Google Ads changes and interface redesigns.

4. Conversion Rate Optimization Specialist: As a Conversion Rate Optimization Specialist, you will be responsible for optimizing the conversion rate of websites for small businesses. You will need to be knowledgeable in user experience design, A/B testing, and analytics to ensure that websites are optimized for conversions. You will also need to stay up to date on the latest trends in conversion rate optimization and be able to develop strategies that are tailored to the needs of the business.

[Education Paths]
Recommended Degree Paths:
1. Bachelor's Degree in Digital Marketing: This degree program provides students with the knowledge and skills needed to create and manage successful digital marketing campaigns. Students will learn about the latest trends in digital marketing, including search engine optimization, social media marketing, and content marketing. They will also learn how to use analytics to measure the success of their campaigns and how to use data to make informed decisions.

2. Master's Degree in Advertising and Public Relations: This degree program provides students with the skills and knowledge needed to create and manage successful advertising and public relations campaigns. Students will learn about the latest trends in advertising and public relations, including digital marketing, social media marketing, and content marketing. They will also learn how to use analytics to measure the success of their campaigns and how to use data to make informed decisions.

3. Master's Degree in Business Administration: This degree program provides students with the skills and knowledge needed to manage and lead successful businesses. Students will learn about the latest trends in business, including finance, accounting, marketing, and operations. They will also learn how to use analytics to measure the success of their businesses and how to use data to make informed decisions.

4. Master's Degree in Data Science: This degree program provides students with the skills and knowledge needed to analyze and interpret data. Students will learn about the latest trends in data science, including machine learning, artificial intelligence, and predictive analytics. They will also learn how to use analytics to measure the success of their campaigns and how to use data to make informed decisions.