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Updated in [April 29th, 2023]

The Google Ads Display Certification is a course designed to help users validate their expertise in using Google Display to maximize their display advertising investment. Upon completion of the course, users will be able to demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

The course will cover topics such as translating a vision for online marketing into a coherent digital marketing strategy, developing a Google Display strategy with wider company marketing plans, generating a plan to increase awareness, consideration, action and retention using Google Display, developing a plan to reach new and existing customers with Google Display Audiences, and ensuring the Display marketing plan is in alignment with digital marketing budget.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. Performance Planner to launch on Apps, Shopping and Display soon.

[Applications]
Those who have earned the Google Ads Display Certification are able to apply their knowledge to develop effective Display strategies and campaigns that achieve specific marketing goals. They are able to translate a vision for online marketing into a coherent digital marketing strategy, develop a Google Display strategy with wider company marketing plans, generate a plan to increase awareness, consideration, action and retention using Google Display, develop a plan to reach new and existing customers with Google Display Audiences, and ensure Display marketing plan is in alignment with digital marketing budget. Additionally, they can use the Performance Planner to launch on Apps, Shopping and Display.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company’s products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. With the Google Ads Display Certification, digital marketing managers can demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

2. Digital Advertising Specialist: Digital advertising specialists are responsible for creating, executing, and managing digital advertising campaigns. They are responsible for optimizing campaigns to ensure they are reaching the right audience and achieving the desired results. With the Google Ads Display Certification, digital advertising specialists can demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

3. Digital Media Planner: Digital media planners are responsible for creating and executing digital media plans. They are responsible for researching and selecting the best digital media channels to reach the target audience and for optimizing campaigns to ensure they are achieving the desired results. With the Google Ads Display Certification, digital media planners can demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

4. Social Media Manager: Social media managers are responsible for developing and implementing social media strategies to increase brand awareness and drive website traffic. They are also responsible for monitoring and responding to customer inquiries and feedback. With the Google Ads Display Certification, social media managers can demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools such as search engine optimization (SEO), social media marketing, and Google Ads to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

2. Master of Science in Digital Marketing: This degree program is designed for students who want to specialize in digital marketing. It provides a more in-depth look at the strategies and techniques used in digital marketing, as well as the latest trends and developments in the field. Students learn how to create effective campaigns, analyze data, and measure the success of their campaigns. This degree is ideal for those who want to pursue a career in digital marketing or become a digital marketing consultant.

3. Master of Business Administration in Digital Marketing: This degree program is designed for those who want to pursue a career in digital marketing management. It provides students with the knowledge and skills needed to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools such as SEO, social media marketing, and Google Ads to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is ideal for those who want to pursue a career in digital marketing management.

4. Doctor of Philosophy in Digital Marketing: This degree program is designed for those who want to pursue a career in digital marketing research. It provides students with the knowledge and skills needed to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools such as SEO, social media marketing, and Google Ads to reach their target audiences. They also learn how to analyze data and measure the success of their campaigns. This degree is ideal for those who want to pursue a career in digital marketing research.