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Updated in [April 26th, 2023]

This course, YouTube SEO: Ranking Your Videos #1, provides an overview of how to optimise YouTube videos for search engine rankings. Participants will learn how to find and research keyword ideas, improve video metadata, and increase engagement and authority. Additionally, participants will learn how to use free and powerful tools to collect keyword ideas, as well as how to improve video titles, descriptions, thumbnails, and tags. Finally, participants will learn how to add closed captions/subtitles to their videos.

[Applications]
After taking this course, participants can apply the knowledge they have gained to optimise their YouTube videos. They can use free and powerful tools to research and collect keyword ideas, and improve their video metadata, titles, descriptions, thumbnails, and tags. Additionally, they can add closed captions/subtitles to their videos to increase engagement and authority.

[Career Paths]
1. Video SEO Specialist: Video SEO Specialists are responsible for optimizing videos for search engine visibility. They use keyword research, metadata optimization, and other techniques to ensure that videos are seen by the right people. They also monitor the performance of videos and make adjustments as needed. This job is becoming increasingly important as more businesses are using video to reach their target audiences.

2. Video Content Strategist: Video Content Strategists are responsible for creating and executing video content strategies. They work with clients to develop video content that is engaging, informative, and effective. They also analyze data to determine the best strategies for reaching target audiences. This job is becoming increasingly important as businesses are using video to reach their target audiences.

3. Video Production Manager: Video Production Managers are responsible for overseeing the production of videos. They work with clients to develop video concepts, coordinate production teams, and ensure that videos are completed on time and within budget. This job is becoming increasingly important as businesses are using video to reach their target audiences.

4. Video Editor: Video Editors are responsible for editing videos to create a professional and engaging product. They use software to edit videos, add effects, and create a final product that meets the client’s needs. This job is becoming increasingly important as businesses are using video to reach their target audiences.

[Education Paths]
1. Bachelor of Science in Computer Science: This degree path focuses on the development of computer systems and software, as well as the application of computer technology to solve problems. It is a rapidly growing field, with the demand for computer scientists expected to grow by 11% from 2019 to 2029.

2. Bachelor of Science in Digital Marketing: This degree path focuses on the use of digital marketing strategies to reach customers and promote products and services. It is a rapidly growing field, with the demand for digital marketers expected to grow by 10% from 2019 to 2029.

3. Bachelor of Science in Information Technology: This degree path focuses on the use of technology to store, manage, and analyze data. It is a rapidly growing field, with the demand for information technology professionals expected to grow by 11% from 2019 to 2029.

4. Bachelor of Science in Web Development: This degree path focuses on the development of websites and web applications. It is a rapidly growing field, with the demand for web developers expected to grow by 8% from 2019 to 2029.

Course Syllabus

Keyword Research for YouTube

Using top Google Chrome extensions to find keywords

Using Rank Tracker & Google Trends to collect and analyze keywords