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Updated in [April 26th, 2023]

Welcome to the Free YouTube Marketing Tutorial - YouTube Marketing: Video Marketing Made Easy! This course is designed to help you understand the basics of YouTube marketing and how to use it to your advantage.

Course Overview: This course will provide you with the knowledge and skills to create and manage a successful YouTube channel. You will learn how to create engaging videos, optimize your channel for search, and use analytics to measure your success. You will also learn how to use YouTube Ads to reach your target audience and increase your reach.

Possible Development Directions: After completing this course, you will have the skills to create and manage a successful YouTube channel. You can use these skills to create videos that will engage your audience and help you reach your goals. You can also use YouTube Ads to reach a wider audience and increase your reach.

Related Learning Suggestions: To further your knowledge of YouTube marketing, you can take courses on topics such as video editing, content creation, and analytics. You can also join online communities to connect with other YouTube marketers and learn from their experiences.

By the end of this course, you will have a solid basis for building your YouTube channel and authority standing. With the knowledge and skills you gain, you will be able to create engaging videos, optimize your channel for search, and use analytics to measure your success. You will also be able to use YouTube Ads to reach your target audience and increase your reach.

[Applications]
At the end of this course, students will have a better understanding of how to use YouTube for marketing purposes. They will be able to create effective videos that will help them reach their target audience and build their brand. Additionally, they will be able to use YouTube analytics to track their progress and measure the success of their campaigns. Finally, they will be able to use YouTube advertising to reach a larger audience and increase their visibility.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for managing a company’s social media presence, including creating content, engaging with customers, and analyzing data. With the rise of video content, social media managers are increasingly expected to have a strong understanding of YouTube marketing and be able to create and manage video campaigns.

2. Video Content Creator: Video content creators are responsible for creating engaging video content for a variety of platforms, including YouTube. They must have a strong understanding of video production, editing, and storytelling, as well as an understanding of YouTube’s algorithms and best practices.

3. YouTube Channel Manager: YouTube channel managers are responsible for managing a company’s YouTube channel, including creating content, optimizing videos for SEO, and engaging with viewers. They must have a strong understanding of YouTube’s algorithms and best practices, as well as an understanding of video production and editing.

4. Video Strategist: Video strategists are responsible for developing and executing video strategies for a variety of platforms, including YouTube. They must have a strong understanding of video production, editing, and storytelling, as well as an understanding of YouTube’s algorithms and best practices. They must also be able to analyze data and develop strategies to maximize the reach and engagement of videos.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing provides students with the knowledge and skills to develop and implement effective digital marketing strategies. This degree program covers topics such as search engine optimization, content marketing, social media marketing, and analytics. Students will also learn how to use digital tools to create and manage campaigns, measure results, and optimize campaigns for maximum effectiveness. The developing trend in this field is the use of artificial intelligence and machine learning to automate and optimize digital marketing campaigns.

2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing provides students with the skills to create and manage successful social media campaigns. This degree program covers topics such as content creation, audience engagement, analytics, and advertising. Students will also learn how to use social media platforms to reach target audiences, measure results, and optimize campaigns for maximum effectiveness. The developing trend in this field is the use of influencer marketing to reach target audiences.

3. Bachelor's Degree in Video Production: A Bachelor's Degree in Video Production provides students with the knowledge and skills to create and produce high-quality videos. This degree program covers topics such as video editing, cinematography, sound design, and post-production. Students will also learn how to use video production tools to create and manage projects, measure results, and optimize videos for maximum effectiveness. The developing trend in this field is the use of virtual reality and augmented reality to create immersive video experiences.

4. Master's Degree in Digital Media: A Master's Degree in Digital Media provides students with the skills to create and manage digital media campaigns. This degree program covers topics such as web design, user experience, analytics, and advertising. Students will also learn how to use digital media platforms to reach target audiences, measure results, and optimize campaigns for maximum effectiveness. The developing trend in this field is the use of artificial intelligence and machine learning to automate and optimize digital media campaigns.

Course Syllabus

Course introduction & Setting up Google

Creating your First YouTube Channel

Optimizing Your Channel Description & Keywords

Creating Your Channel Cover Graphics

Creating a Channel Trailer Video That Converts

In-Video Programming to Increase Subscribers

Searching for potential keywords for your video titles

Optimize Video Uploads

Creating Custom Video Thumbnails for High CTR