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Updated in [October 16th, 2023]
What does this course tell?
(Please note that the following overview content is from the original platform)
This diploma course equips you with the management skills required to become a successful events planner. We begin with an overview of the events management field before we discuss various strategies that can ensure well-run and memorable events. We then outline the customer service skills and personal qualities that help an event planner to succeed. We take you through different types of events and describe general concerns and the considerations unique to each.
The course delves into the strategies you can employ to promote and finance your event. We then consider themes and explain how they can add spice and character to functions. We then show you how to work with suppliers and handle logistics as you master troubleshooting potential problems and managing your team effectively. The course breaks down the legal issues you should consider when planning and managing an event. We also provide insider tips from professionals that can make your events special.
This diploma course covers the basics and some advanced features of events management, which is a thriving industry that requires organization, determination and charisma. We can help you decide if you are a good fit for a career in the events industry so sign up to explore this exciting field.
We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, you will acquire the following skills and knowledge:
1. Overview of events management field: You will gain a comprehensive understanding of the events management industry, including its scope and potential career opportunities.
2. Strategies for well-run and memorable events: You will learn various strategies and techniques to ensure successful and memorable events, including planning, organizing, and executing events effectively.
3. Customer service skills: You will develop essential customer service skills that are crucial for building strong relationships with clients and delivering exceptional service.
4. Personal qualities for success: The course will highlight the personal qualities and attributes that contribute to the success of an event planner, such as attention to detail, creativity, and problem-solving abilities.
5. Different types of events: You will explore various types of events, including corporate events, weddings, conferences, and social gatherings, and understand the unique considerations and challenges associated with each.
6. Event promotion and financing: You will learn strategies for promoting and financing events, including marketing techniques, sponsorship opportunities, and budgeting.
7. Themes and their impact: The course will explain how themes can add spice and character to events, and teach you how to select and incorporate themes effectively.
8. Working with suppliers and handling logistics: You will acquire skills in managing suppliers, negotiating contracts, and handling logistics, ensuring smooth operations and timely delivery of services.
9. Troubleshooting potential problems: You will learn how to identify and address potential problems that may arise during events, and develop effective troubleshooting techniques.
10. Team management: The course will provide insights into managing event teams, including delegation, communication, and motivation, to ensure efficient teamwork and successful event execution.
11. Legal considerations: You will gain an understanding of the legal issues involved in event planning and management, including contracts, permits, and liability, to ensure compliance and minimize risks.
12. Insider tips from professionals: The course will provide insider tips and advice from experienced professionals in the events industry, offering valuable insights and practical knowledge.
By completing this diploma course, you will be equipped with the necessary skills and knowledge to pursue a successful career in events management, a thriving industry that requires organization, determination, and charisma.
Who will benefit from this course?
This course will benefit individuals who are interested in pursuing a career in events management. It is particularly suitable for those who have a passion for organizing and planning events, as well as individuals who possess strong customer service skills and personal qualities that are essential for success in this field.
Professionals already working in the events industry can also benefit from this course as it covers both the basics and advanced features of events management. It provides valuable insights and strategies that can help them enhance their skills and excel in their roles.
Additionally, individuals who are interested in starting their own event planning business can benefit from this course as it covers topics such as promoting and financing events, working with suppliers, handling logistics, and managing a team effectively. It also provides guidance on legal issues that should be considered when planning and managing an event.
Course Syllabus
Events Management and Strategies
This module will introduce you to the different types of events that you might create as an events planner. You will learn about the skills you need to work in the industry and find out about the realities of life as an events planner. You will discover the importance of strategies and budgeting. You will also be introduced to events management software.Customer Service Skills and Qualities
This module consists of three topics of informative content. Subjects include the importance of customer service and how to offer a high level of customer service. You will discover how to plan your time effectively and how to improve your communication skills. You will also learn about the importance of delegation and scheduling.Types of Events
This module introduces you to various types of events including small and private events, corporate events, conferences and exhibitions. You will learn about the aims of each of these events, why timing is important and how to manage exhibition traffic. You will also discover what steps you should take before, during and after the event.Promotion, Finances and Ticketing
This module covers the various ways of promoting an event to attract traffic, how to finance an event and create a budget, event ticketing and how to promote ticket sales. You will discover the importance of using social media to promote an event and drive engagement. You will also learn about typical event costs and how to factor these into your budget.Themes and Suppliers
This module covers the following aspects of events management: theme staging and design, bringing event themes to life, supplier types and qualities, and finally supplier engagement, negotiations, and relationships. You will also learn how to make the most of a venue's resources, how to use seasonal themes and how to find reliable suppliers.Logistics, Troubleshooting and Team Management
This module covers aspects including events logistics, troubleshooting event challenges and how to manage a team. You will learn about the details of managing event space from organising parking facilities to waste disposal and furniture. You will also find out about hiring and training event staff.Health, Safety and Legal Issues in the UK
This module explores health and safety issues and looks at how to produce events that are compliant with UK law. You will learn about the event planner’s role in creating safe events and how to apply for the appropriate permits. You will also discover the legal requirements of weddings and how to plan for emergencies.Success, Sustainability and Legacy
This module includes topics about how to set goals for events and measure the success of the events using quantifiable or soft measurements. You will learn how to commit yourself to a series of environmental, social and economic responsibilities through planning a sustainable event. You will also find out how to ensure people remember your event for all the right reasons.Starting Your Own Events Planning Business
This module introduces you to the factors you should consider if you decide to start your own event planning business. It weighs up the pros and cons of being your own boss and examines how to write a business plan. You will learn about the different types of office space available to you. You will also find out about business bank accounts and the importance of separating your personal expenses from your business expenses.Marketing, Insurance and Tax
This module outlines why marketing and branding are instrumental to every business. It explains how A/B Testing can help you choose the right marketing tools for you and explains why word of mouth marketing is so valuable. You will discover the importance of building a website and how to use social media advertising to your advantage. Finally, you will learn about your responsibilities regarding insurance and tax.Course assessment
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