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Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
Events are an essential part of our social and business lives. We all delight in different kinds of events such as weddings and business meetings from time to time, but, have you ever wondered at the amount of planning and strategizing involved in making them successful? Event planning and coordination is a very demanding and satisfying job. It requires an aesthetic sense, a knowledge of etiquette and business skills. You also need to think out-of-the-box for that unique touch that none of your competitors provides. If you believe that you have what it takes to be an event coordinator, then this events course is for you because it will teach you everything you need to know to plan and host an event and develop your own event planning business.
This event planning course is divided into two modules. The first module covers all aspects of planning a successful event and you will look at the different types of events, their characteristics, unique requirements and learn to understand the expectations of your guests/attendees and other stakeholders to decide the decor, ambience, food, and promotion. You will learn the invitation basics, the appropriate themes and dress codes for each occasion as well as the all-important decor aspects of the occasion. The first module finishes by covering event marketing, branding, selling, and promotion. In the second module, you will learn how to develop an event planning business. This section begins with formulating a business model and the content provides valuable tips on generating a client base, getting more referrals, streamlining your business operations, and building a brand. Every business needs to partner with reliable suppliers and vendors. In the events industry, you will need to choose the perfect caterers and security and this events tutorial teaches you how to identify them and work with them for mutual success as well as one of the most critical responsibilities which is cleaning up and waste management. You will see that not only can you reduce garbage, you can also make a profit out of the waste.
For most organisations, an event is an opportunity for personal interactions with clients, employees, business partners, and other stakeholders. Family events are occasions of family unions and reuniting with friends. Understandably, the event sponsors like to make it a memorable experience. However, few can spare the time and effort required to organize their events in today’s fast-paced world. That is where event coordinators come in. It’s no wonder that specialist event planners and coordinators are in such high demand these days. If you would like to become a professional event coordinator, this course will prepare you to stay ahead of the competition and carve a niche for yourself in the world of event management.


We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, the learner will acquire the following skills and knowledge:
1. Understanding different types of events: The learner will gain knowledge about various types of events, their characteristics, and unique requirements. This includes weddings, business meetings, family events, and more.
2. Event planning and coordination: The learner will learn the fundamentals of event planning and coordination, including how to plan and organize an event from start to finish. This includes understanding guest expectations, deciding on decor and ambience, and selecting appropriate themes and dress codes.
3. Event marketing and promotion: The learner will acquire skills in event marketing, branding, selling, and promotion. They will learn how to effectively market and promote events to attract attendees and generate interest.
4. Developing an event planning business: The course will provide valuable insights on how to develop an event planning business. This includes formulating a business model, generating a client base, getting referrals, streamlining business operations, and building a brand.
5. Working with suppliers and vendors: The learner will learn how to identify and work with reliable suppliers and vendors, such as caterers and security services. This includes understanding the importance of building successful partnerships for mutual success.
6. Waste management and sustainability: The course will cover the critical responsibility of cleaning up and waste management in event planning. The learner will gain knowledge on how to reduce waste and even make a profit from it.
Who will benefit from this course?
This course will benefit individuals who are interested in becoming professional event coordinators. It is suitable for those who have an aesthetic sense, knowledge of etiquette, and business skills. The course will teach them everything they need to know about planning and hosting events, as well as developing their own event planning business.
Specific professions that will benefit from this course include:
1. Event planners: This course will provide event planners with the necessary skills and knowledge to plan and coordinate successful events. It will teach them about different types of events, their unique requirements, and how to understand the expectations of guests and stakeholders. They will also learn about event marketing, branding, selling, and promotion.
2. Entrepreneurs: Individuals who want to start their own event planning business will benefit from this course. It covers topics such as formulating a business model, generating a client base, getting referrals, streamlining business operations, and building a brand.
3. Marketing professionals: Marketing professionals who want to specialize in event marketing will find this course valuable. It covers topics such as event branding, selling, and promotion, which are essential for successful event marketing campaigns.
4. Hospitality professionals: Professionals working in the hospitality industry, such as hotel managers or banquet coordinators, can benefit from this course to enhance their event planning skills. It will provide them with a comprehensive understanding of event planning and coordination, including decor, food, and ambience.
5. Individuals interested in a career change: Those who are looking to transition into a new career as an event coordinator will find this course beneficial. It will equip them with the necessary skills and knowledge to succeed in the field of event management.

Course Syllabus

Introduction to Event Planning

Event Planning as a Business

Course assessment