Web Analytics

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2015-07-28
Learners

No Information
Duration

No Information
Instructor

Smart Learning League

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2.8

8,149 Ratings

This Web Analytics Training Course is perfect for those looking to improve their ROI from web marketing. It covers the science, tools, and technologies of web analytics, as well as how to choose and use Key Performance Indicators (KPIs) to improve. It also discusses the definition and categories of Web Analytics, and provides examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics. Finally, it covers Affiliate, Internet, and Referral Marketing. Sign up now to learn the nuts and bolts of Web Analytics and get the most out of your web marketing!

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Web Analytics - Learn Nuts & Bolts of Web Analytics

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This Web Analytics Training Course provides an overview of the key ideas and web analytics processes. Participants will learn how to use web analytics to encourage more visitors to flow through their web pages and convert them into inquiries, leads and sales. They will be shown how the science, tools and technologies of web analytics come together to give them a rich picture of visitor characteristics and behavior. The course will also discuss the importance of choosing Key Performance Indicators (KPIs) and how to use them to improve. Additionally, the course will cover examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, as well as Affiliate, Internet, and Referral Marketing. By the end of the course, participants will have a better understanding of Web Analytics and how to use it to measure Web site traffic and for business and market research.

Course Syllabus

Introduction

Different Web Analytics Tools & Process of Web Analytics

Use of View and Filters

Understanding Different Tabs, Reports and Data Available in it

Email reporting, Iteration & Analysis

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Pros & Cons

Comprehensive and Beginner-Friendly

Slow Pace and Lengthy Analysis

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