Web Analytics

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2015-03-03
Learners

No Information
Duration

No Information
Instructor

The Art Of Service

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3.8

192 Ratings

This course on Web Analytics is perfect for anyone looking to understand and optimize their web usage. It will cover the definition and categories of Web Analytics, as well as examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics. Additionally, it will discuss Affiliate, Internet, and Referral Marketing. With this course, you will be able to measure your website traffic and use it as a tool for business and market research. Sign up now and learn how to make the most of your web usage!

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, Web Analytics, provides an overview of the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Students will learn the definition and categories of Web Analytics, as well as examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics. Additionally, the course will cover topics such as Affiliate, Internet, and Referral Marketing. By the end of the course, students will have a better understanding of how to use Web Analytics to measure Web site traffic and for business and market research.

Course Syllabus

Analytic Methods and Tools

Social and Mobile

Web Analytics Service Providers

Advertising Channels

Search Engine Keywords

Conversion Optimization

Generating Leads and Traffic

Course Resources

Web Analytics Certification

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Pros & Cons

Informative

Lack of Engagement

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4.1

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This course will help you understand the importance of Web Analytics and Key Performance Indicators (KPIs). Learn how to use analytical tools to track website visitors, measure performance, and gain insights into customer feedback. Discover how to use Google Analytics to monitor web traffic, track sources, and measure goals and conversions. Get the knowledge you need to maximize user-friendly websites and make data-driven decisions.