Video Production for Small Charities - Video Marketing Course

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Cost

Paid
Provider

Futurelearn
Certificate

No Information
Language

English
Start Date

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Duration

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3.0

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In this course, learn how to create impactful, low-budget videos that effectively convey your organization's message. Understand the art of storytelling through video and harness its emotional power. Explore the strategic use of video in your charity's communication efforts and its alignment with your mission. Acquire essential production skills to communicate your work and impact. Benefit from the expertise of The Open University's professionals and take your charity's message to new heights through compelling video marketing.

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Video Production for Small Charities - Video Marketing Course

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Course Overview

❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [September 05th, 2023]

Skills and Knowledge Acquisition:

During this course, participants will acquire the following skills and knowledge:

1. Video Production Basics: Gain a foundational understanding of video production techniques, including shooting, lighting, and sound.

2. Storytelling through Video: Recognize the power of video in conveying compelling human stories and learn techniques to tell these stories effectively.

3. Effective Communication: Understand the benefits and drawbacks of video as a medium of communication and discover how to integrate it into your charity's overall message and ethos.

4. Charity Marketing: Explore how video can be used for marketing and advocacy purposes within the nonprofit sector.

Contribution to Professional Growth:

- Enhanced Communication Skills: Participants will develop strong communication skills, particularly in conveying their charity's mission and impact through video.

- Increased Marketing Proficiency: Learning how to use video as a marketing tool can be a valuable asset for professionals in the nonprofit sector, contributing to their organizations' growth and outreach.

- Storytelling Expertise: Mastering the art of storytelling through video can open doors to roles in content creation, digital marketing, or communications within charities and nonprofits.

Suitability for Preparing Further Education:

- Advanced Video Production: Graduates interested in advancing their video production skills can explore more advanced courses or workshops in the field.

- Nonprofit Management: For those considering a career in nonprofit management, the knowledge gained in this course can serve as a foundation for further education in this area.

Course Syllabus

The strengths of video – powerful human stories

Potential online and offline uses of video for small charities

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