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Updated in [September 05th, 2023]

Skills and Knowledge Acquisition:

By enrolling in this course, participants will gain valuable skills and knowledge, including:

1. Producer Selection: Discover how to choose the right producer for your project, ensuring the best end product while saving both time and money. Access our Producer Database of over 100 companies and leverage our Studio Comparison Chart.

2. Quality Assessment: Learn how to determine the appropriate quality level for your budget. Avoid falling prey to producers who offer similar quality at vastly different prices.

3. Message Development: Build a solid foundation for your video by going through the same discovery process employed by IdeaRocket for every project.

4. Scriptwriting Excellence: Craft a persuasive video script using the Restriction Method for Writing, supported by templates, samples, and specific strategies.

5. Whiteboard Video Mastery: Gain insights into creating captivating whiteboard videos and discern when and when not to use this style.

6. Voice Over Casting: Understand the critical role voiceovers play and learn how to cast a quality, cost-effective voice actor.

7. Effective Distribution: Acquire strategies, tools, and hacks for maximizing conversions, sales, and viewership through video distribution.

Contribution to Professional Growth:

- Enhanced Marketing Skills: Mastery of explainer video creation equips professionals with a powerful marketing tool, enhancing their ability to engage and convert audiences effectively.

- Entrepreneurial Success: For startup founders and entrepreneurs, the knowledge gained in this course can significantly impact brand success, user acquisition, and growth.

- Marketing and Communication Roles: Professionals in marketing and communication roles can leverage these skills to create impactful video content, setting themselves apart in their careers.

Suitability for Preparing Further Education:

- Advanced Marketing Courses: Graduates seeking to deepen their marketing knowledge can explore advanced courses in digital marketing and video marketing.

- Media Production Studies: Individuals considering further education in media production, film, or related fields can use this course as a foundational step.

Course Syllabus

Welcome!

Intro

Approaches

Producer Basics

Choosing the Right Producer

Styles

Creative Interview

Script

Production

Video Marketing

Conclusion

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