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Updated in [July 17th, 2023]

This course provides an overview of video marketing from start to finish. It covers goal setting within the marketing funnel, defining your audience using personas, content planning with the help of marketing calendars, the must-have tools for all marketers, the many different types of video and what they’re used for, creating video with storyboarding, scripting and editing, distribution options, promotional channels and tricks, paid versus organic reach, and how to measure success when all is said and done.

The course also explains why businesses need video, the increasing demand for video, and the decreasing cost of video production. It also provides an overview of a recent marketing experiment that found video ads far and away get more reach, more clicks, and cost far less per lead.

At the end of the course, learners will have a comprehensive understanding of video marketing best practices and be able to create and distribute content with confidence.