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Updated in [April 26th, 2023]

This course provides an overview of the ten rules and algorithm of live shopping on TikTok. Participants will learn the difficult conditions of TikTok's live commerce (shopping), the winning formulas for success, how to make money on TikTok, and the most important aspects of TikTok marketing. Additionally, the course will cover the recommendation algorithm and rules of TikTok. By the end of the course, participants will have a better understanding of how to use TikTok for live shopping.

[Applications]
The application of this course is to help marketers understand the rules and algorithms of live shopping on TikTok. With this knowledge, marketers can create effective strategies to maximize their profits and reach their target audience. Additionally, marketers can use the course to learn how to make money on TikTok and the most important aspects of TikTok marketing. Finally, the course can be used to gain insight into the recommendation algorithm and rules of TikTok, which can be used to create more effective campaigns.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for managing a company's social media presence, including creating content, responding to customer inquiries, and engaging with followers. They must be knowledgeable about the latest trends in social media and be able to create content that resonates with their target audience. As TikTok continues to grow in popularity, social media managers must be able to understand and utilize the platform to reach their target audience.

2. Influencer Marketing Manager: Influencer marketing managers are responsible for managing relationships with influencers and creating campaigns that will help promote a brand or product. They must be knowledgeable about the latest trends in influencer marketing and be able to create campaigns that will resonate with their target audience. As TikTok continues to grow in popularity, influencer marketing managers must be able to understand and utilize the platform to reach their target audience.

3. TikTok Content Creator: TikTok content creators are responsible for creating content that resonates with their target audience. They must be knowledgeable about the latest trends in TikTok and be able to create content that is engaging and entertaining. As TikTok continues to grow in popularity, content creators must be able to understand and utilize the platform to reach their target audience.

4. Live Shopping Expert: Live shopping experts are responsible for creating and managing live shopping campaigns on TikTok. They must be knowledgeable about the latest trends in live shopping and be able to create campaigns that will resonate with their target audience. As TikTok continues to grow in popularity, live shopping experts must be able to understand and utilize the platform to reach their target audience. Live shopping is becoming increasingly popular on TikTok, and experts must be able to understand the platform's algorithm and rules in order to create successful campaigns.

[Education Paths]
1. Bachelor of Science in Business Administration: This degree path focuses on the fundamentals of business, such as accounting, finance, economics, and marketing. It also covers topics such as organizational behavior, business law, and strategic management. With the rise of digital marketing, this degree path is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the digital marketing world.

2. Master of Science in Digital Marketing: This degree path focuses on the application of digital marketing strategies and tactics. It covers topics such as search engine optimization, content marketing, social media marketing, and email marketing. It also covers topics such as data analysis, analytics, and customer segmentation. This degree path is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the digital marketing world.

3. Master of Science in Social Media Marketing: This degree path focuses on the application of social media marketing strategies and tactics. It covers topics such as content creation, influencer marketing, and social media analytics. It also covers topics such as data analysis, analytics, and customer segmentation. This degree path is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the digital marketing world.

4. Master of Science in Data Science: This degree path focuses on the application of data science techniques and tools. It covers topics such as machine learning, data mining, and predictive analytics. It also covers topics such as data visualization, data engineering, and data security. This degree path is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the digital marketing world.

Course Syllabus

Tiktok's recommendation algorithm and rules

Ten rules of live commerce(shopping) on TikTok