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Updated in [April 26th, 2023]

This course is designed to help businesses and organisations understand how to effectively use the TikTok platform to market their products and services. It will cover topics such as how to interact with your TikTok audience, how to make viral videos on TikTok and grow your account, how the platform functions and how users interact with one another, tools, tips, and resources to help you create better content and expand your audience more quickly, how to create content that is optimised for TikTok's algorithm, how to create and distribute the right content at the right time for maximum exposure, and how to create and scale effective TikTok advertising campaigns.

The course will begin by introducing the basics of the TikTok platform, including how it works and how users interact with one another. We will then discuss how to create content that is optimised for the TikTok algorithm, as well as how to create and distribute the right content at the right time for maximum exposure. We will also cover tools, tips, and resources to help you create better content and expand your audience more quickly.

Next, we will discuss how to interact with your TikTok audience, as well as how to make viral videos on TikTok and grow your account. We will also discuss the TikTok Algorithm's secrets and how to get millions of views on your videos. Finally, we will cover how to create and scale effective TikTok advertising campaigns.

At the end of the course, participants will have a better understanding of how to use the TikTok platform to market their products and services. They will have the knowledge and skills to create content that is optimised for the TikTok algorithm, interact with their TikTok audience, make viral videos on TikTok, and create and scale effective TikTok advertising campaigns.

[Applications]
It is suggested that those who have taken this course apply their knowledge by creating content that is optimised for TikTok's algorithm, interacting with their TikTok audience, and creating and scaling effective TikTok advertising campaigns. Additionally, they should use the tools, tips, and resources provided to help them create better content and expand their audience more quickly. Finally, they should learn the secrets of the TikTok Algorithm and how to get millions of views on their videos.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for managing a company's social media presence. They create content, monitor engagement, and analyze data to ensure that the company's social media accounts are reaching their target audience. They also work to increase brand awareness and engagement, as well as develop strategies to increase followers and engagement. As TikTok continues to grow in popularity, social media managers will need to be well-versed in the platform and its features in order to effectively manage a company's presence.

2. Content Creator: Content creators are responsible for creating content for a company's social media accounts. They create videos, images, and other content that is optimized for the TikTok platform. Content creators must be creative and have a good understanding of the platform in order to create content that resonates with the target audience. As TikTok continues to grow, content creators will need to stay up to date on the latest trends and features in order to create content that stands out.

3. Influencer Marketing Manager: Influencer marketing managers are responsible for managing a company's influencer marketing campaigns. They work with influencers to create content that is optimized for the TikTok platform and resonates with the target audience. They also analyze data to ensure that the campaigns are successful and are reaching the desired audience. As TikTok continues to grow, influencer marketing managers will need to be well-versed in the platform and its features in order to effectively manage campaigns.

4. TikTok Strategist: TikTok strategists are responsible for developing strategies to increase followers and engagement on the platform. They analyze data to identify trends and develop strategies to optimize content for the platform. They also work to increase brand awareness and engagement, as well as develop strategies to increase followers and engagement. As TikTok continues to grow, strategists will need to stay up to date on the latest trends and features in order to create effective strategies.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree path focuses on the fundamentals of digital marketing, including SEO, content marketing, social media marketing, and more. It also covers the latest trends in digital marketing, such as influencer marketing, video marketing, and mobile marketing. This degree path is ideal for those who want to become experts in the field of digital marketing and stay up-to-date with the latest trends.

2. Master of Science in Social Media Marketing: This degree path focuses on the use of social media platforms, such as TikTok, to promote businesses and organizations. It covers topics such as content creation, audience engagement, and analytics. It also covers the latest trends in social media marketing, such as influencer marketing, video marketing, and mobile marketing. This degree path is ideal for those who want to become experts in the field of social media marketing and stay up-to-date with the latest trends.

3. Bachelor of Science in Computer Science: This degree path focuses on the fundamentals of computer science, including programming, software engineering, and data science. It also covers the latest trends in computer science, such as artificial intelligence, machine learning, and blockchain technology. This degree path is ideal for those who want to become experts in the field of computer science and stay up-to-date with the latest trends.

4. Master of Science in Data Science: This degree path focuses on the use of data to inform decisions and strategies. It covers topics such as data mining, data visualization, and predictive analytics. It also covers the latest trends in data science, such as artificial intelligence, machine learning, and blockchain technology. This degree path is ideal for those who want to become experts in the field of data science and stay up-to-date with the latest trends.

Course Syllabus

Introduction - TikTok Walkthrough

TikTok Overview

TikTok Mobile and Desktop App

Setting Up Your TikTok Profile

Adding TikTok Contacts

TikTok Home Screen Controls

TikTok Search and Explore

Shooting Your Video with TikTok

Add Sound To Your Video

Effects Element for Videos

Add Text to Your Video

Add Voiceover

Voice Effects

Adjust the Clip

Video Filters

Post Your Video

Upload From Your Mobile Device

Do A Mobile Screen Capture Video

Additional Settings

Switching To A Pro Account

Recording a Duet Video

Uploading From Desktop