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Updated in [September 15th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
This course will first introduce you to corporate strategy. It will first cover directional strategy, which refers to a company’s orientation towards growth, stability or retrenchment. It will then guide you through the portfolio strategy, which refers to the markets in which the company competes through its products or business units. You will then examine parenting strategy, which refers to the activity, coordination and transfer of resources for boosting capabilities among product lines and business units. You will then look into strategic planning, key investment portfolios, and future profit potential.
The course will then cover the GE Matrix, the McKinsey Matrix, and the Shell Matrix. You will look into the fragmented, specialization, stalemate, and volume industries. Here, you will learn that a fragmented industry is small and regionalized, with profitability that is not related to size. You will then learn how a specialization industry has focused segments and steep learning curves, and a stalemate industry has difficulty gaining an advantage. You will then look at volume industries, which are constrained by market segmentation and differentiation.
An effective corporate strategy enables business units to work together to meet the expectations of its shareholders and achieve business goals. This Strategic Management - Corporate Strategy online course will help you learn the most important tools and techniques used in modern corporate strategy. This knowledge will be a great boost for your CV, and make you an even more valuable member of your current, or future company. So why wait? Check out the course today, and start enhancing your corporate strategy skills in no time.


We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
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What skills and knowledge will you acquire during this course?
During this course, the learner will acquire a range of skills and knowledge related to strategic management and corporate strategy. They will first gain an understanding of directional strategy, which involves determining a company's approach to growth, stability, or retrenchment. This knowledge will enable them to make informed decisions about the future direction of a company.

The learner will also explore portfolio strategy, which involves identifying the markets in which a company competes and the products or business units it offers. This understanding will allow them to assess the competitive landscape and make strategic decisions about resource allocation and market positioning.

Additionally, the course will cover parenting strategy, which involves coordinating and transferring resources to enhance capabilities across product lines and business units. This knowledge will enable the learner to effectively manage and optimize the performance of different parts of a company.

Strategic planning, key investment portfolios, and future profit potential will also be explored in the course. The learner will gain insights into how to develop and implement strategic plans, assess investment opportunities, and evaluate the potential profitability of different strategies.

Furthermore, the course will introduce the learner to various strategic management tools and frameworks, such as the GE Matrix, the McKinsey Matrix, and the Shell Matrix. They will learn how to apply these tools to analyze different industries and make strategic decisions based on industry dynamics.

Overall, by completing this course, the learner will acquire a comprehensive set of skills and knowledge in strategic management and corporate strategy. This will enhance their ability to contribute to their current or future company, making them a valuable asset.

How does this course contribute to professional growth?
Taking the Strategic Management - Corporate Strategy course can greatly contribute to one's professional growth. By learning about directional strategy, portfolio strategy, parenting strategy, and strategic planning, individuals can gain a comprehensive understanding of how companies formulate and execute their corporate strategies. This knowledge can be applied to various industries and organizations, making individuals more versatile and adaptable in their professional roles.

Moreover, the course covers important tools and techniques such as the GE Matrix, McKinsey Matrix, and Shell Matrix, which are widely used in strategic management. By mastering these tools, individuals can effectively analyze and evaluate different industries and market conditions. This analytical skillset is highly valued in the business world, as it enables professionals to make informed decisions and identify opportunities for growth and profitability.

By acquiring a strong foundation in corporate strategy, individuals can become valuable assets to their current or future companies. They can contribute to the development and implementation of effective strategies, leading to improved performance and competitive advantage. This expertise can also enhance one's CV, making them more attractive to potential employers and opening up new career opportunities.

Overall, the Strategic Management - Corporate Strategy course provides individuals with the knowledge and skills necessary to excel in the field of strategic management. It equips them with a strategic mindset and the ability to think critically and strategically. By continuously enhancing their corporate strategy skills, individuals can contribute to their professional growth and success in the business world.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. It provides an in-depth look at corporate strategy, covering topics such as directional strategy, portfolio strategy, parenting strategy, strategic planning, and key investment portfolios. It also covers the GE Matrix, the McKinsey Matrix, and the Shell Matrix, as well as the fragmented, specialization, stalemate, and volume industries. This knowledge will be a great asset for anyone looking to further their education in the field of corporate strategy.

Course Syllabus

Introduction to Corporate Strategy

Businesses Matrices - BCG Matrix and GE Matrix

Businesses Matrices - McKinsey Matrix and Shell Matrix

Course assessment