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Updated in [September 15th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
This course will first introduce you to the fundamentals of Strategic Management. You will study the processes through which the future impact of change is determined and current decisions are reached. You will learn the importance of mission statements, its three elements, and how they can be valuable tools for a business. The course will also discuss Growth Strategies and Dependency Reduction Strategies which includes maintaining alternatives and building a positive image.

The course will then discuss how corporate strategy is developed and utilized. You will look into the differences between strategic and operating decisions as well as study merger and joint ventures. You will also study the Strategic Management Process, Strategic Competitiveness, Average and Above-Average Returns, Risk, and Strategic Flexibility. Finally, you will look into the concept of business strategy and corporate strategy as well as learn about experience curves and doom loops.

Strategic management, planning, and decision making are vital in the attainment of an organization's goal. By using the right tools, a company's purpose, culture, values, ethics, fundamental goals, and agenda can be clearly laid out. This Introduction to Strategic Management online course will help you determine your organization's long-term objectives and goals so you can take the right course of action. So why wait? Start the course now, and gain some useful knowledge today.


We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
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What skills and knowledge will you acquire during this course?
During this course, the learner will acquire a range of skills and knowledge related to strategic management. They will first gain an understanding of the fundamentals of strategic management, including the processes used to determine the future impact of change and make current decisions. They will also learn about the importance of mission statements and how they can be valuable tools for a business.

The course will then delve into the development and utilization of corporate strategy. The learner will explore the differences between strategic and operating decisions, as well as study topics such as mergers and joint ventures. They will also learn about the strategic management process, strategic competitiveness, average and above-average returns, risk, and strategic flexibility.

Additionally, the learner will gain knowledge about business strategy and corporate strategy, including concepts such as experience curves and doom loops. They will understand how these strategies can contribute to the achievement of an organization's long-term objectives and goals.

By completing this course, the learner will develop skills in strategic management, planning, and decision making. They will learn how to use the right tools to clearly define an organization's purpose, culture, values, ethics, fundamental goals, and agenda. This knowledge will enable them to take the appropriate course of action to drive the organization towards success.

Overall, this Introduction to Strategic Management course offers valuable knowledge and skills that can be applied in various organizational contexts.

How does this course contribute to professional growth?
Taking the Introduction to Strategic Management course can greatly contribute to one's professional growth. By studying the fundamentals of Strategic Management, individuals can gain a deeper understanding of the processes involved in determining the future impact of change and making current decisions. This knowledge can be valuable in various professional settings, as it allows individuals to make informed decisions that align with the organization's goals and objectives.

One key aspect covered in the course is the importance of mission statements and how they can serve as valuable tools for businesses. Understanding the three elements of a mission statement and how to effectively utilize them can help individuals in crafting clear and concise statements that reflect the organization's purpose, culture, values, ethics, and fundamental goals. This skill can be beneficial in various professional roles, such as marketing, strategic planning, and leadership positions.

Additionally, the course delves into Growth Strategies and Dependency Reduction Strategies, which include maintaining alternatives and building a positive image. These strategies are essential for organizations looking to expand and adapt to changing market conditions. By learning about these strategies and how to implement them effectively, individuals can contribute to the growth and success of their organization.

Furthermore, the course explores corporate strategy development and utilization, as well as the differences between strategic and operating decisions. This knowledge can be particularly valuable for individuals involved in strategic planning and decision-making roles within their organization. Understanding the strategic management process, strategic competitiveness, average and above-average returns, risk, and strategic flexibility can help individuals make more informed and effective decisions that drive the organization towards its long-term objectives.

Lastly, the course covers the concept of business strategy and corporate strategy, as well as experience curves and doom loops. This knowledge can provide individuals with a broader perspective on strategic management and help them identify potential pitfalls and opportunities within their organization. By understanding these concepts, individuals can contribute to the development and implementation of effective strategies that drive sustainable growth and success.

Overall, the Introduction to Strategic Management course offers individuals the opportunity to develop essential skills and knowledge in strategic management, planning, and decision-making. By gaining a deeper understanding of these concepts and tools, individuals can contribute to their organization's long-term objectives and goals, ultimately enhancing their professional growth and success.

Is this course suitable for preparing further education?
Yes, this Introduction to Strategic Management course is suitable for preparing further education. It provides an overview of the fundamentals of Strategic Management, including mission statements, Growth Strategies, Dependency Reduction Strategies, corporate strategy, Strategic Management Process, Strategic Competitiveness, Average and Above-Average Returns, Risk, and Strategic Flexibility. It also covers business strategy and corporate strategy, experience curves, and doom loops. This course is a great way to gain knowledge and understanding of the concepts and tools needed to develop and utilize corporate strategy for the attainment of an organization's goals.

Course Syllabus

Introduction to Strategic Management

Understanding Corporate Strategy

Business Strategy - Experience Curves and Doom Loops

Course assessment