❗The content presented here is sourced directly from Alison platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [September 15th, 2023]
What does this course tell?
(Please note that the following overview content is from the original platform)
This free online course introduces you to SWOT analysis, a strategic planning technique that will help you identify your organization's strengths, weaknesses, opportunities and threats in relation to business competition or project planning. You will also cover the VRIO framework (value, rarity, imitability and organization) which is useful in analyzing your firm’s internal resources and capabilities to find out if they can be a source of sustained competitive advantage.
Next, you will study PESTEL analysis, which is a framework that you can use to analyse and monitor the political, economic, social, technological, environmental and legal factors that have an impact on your organisation. Then analyze important kinds of strategies such as differentiation, focus strategy and customer intimacy strategy. You will also cover management by objectives and group goals as well as financial and non-financial controls.
Learning about the different types of managers and management strategies will help you better execute your role in your company. By applying the analytical and strategic management methods taught in this online course, you will develop your team, output, and professional skills, all of which are excellent opportunities for growth and promotion. So, have a look at the course today and start learning some great management theories and tactics in just a few hours.
We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, the learner will acquire various skills and knowledge related to management analysis and strategies. They will learn about SWOT analysis, which is a strategic planning technique used to identify an organization's strengths, weaknesses, opportunities, and threats in relation to business competition or project planning. This will enable them to assess their organization's current position and make informed decisions.
The learner will also study the VRIO framework, which stands for value, rarity, imitability, and organization. This framework helps in analyzing the internal resources and capabilities of a firm to determine if they can be a source of sustained competitive advantage. By understanding this framework, the learner will be able to assess their organization's strengths and weaknesses and develop strategies to leverage their resources effectively.
Additionally, the course covers PESTEL analysis, which is a framework used to analyze and monitor the political, economic, social, technological, environmental, and legal factors that impact an organization. This knowledge will enable the learner to identify external factors that may affect their organization's performance and make informed decisions accordingly.
The course also delves into different types of strategies such as differentiation, focus strategy, and customer intimacy strategy. By understanding these strategies, the learner will be able to develop effective approaches to stand out in the market and meet customer needs.
Furthermore, the course covers management by objectives and group goals, which are important concepts in effective management. The learner will gain knowledge on how to set clear objectives and align them with the overall goals of the organization. They will also learn about financial and non-financial controls, which are essential for monitoring and evaluating the performance of the organization.
By acquiring these skills and knowledge, the learner will be better equipped to execute their role in their company. They will be able to apply analytical and strategic management methods to develop their team, improve output, and enhance their professional skills. This course provides excellent opportunities for growth and promotion by equipping the learner with valuable management theories and tactics in just a few hours of study.
How does this course contribute to professional growth?
Taking the course "Introduction to Management: Analysis & Strategies" can greatly contribute to one's professional growth. By learning about various strategic planning techniques such as SWOT analysis, individuals can gain a deeper understanding of their organization's strengths, weaknesses, opportunities, and threats in relation to business competition or project planning. This knowledge allows them to make more informed decisions and develop effective strategies to address these factors.
Additionally, the course covers the VRIO framework, which helps individuals analyze their firm's internal resources and capabilities to determine if they can be a source of sustained competitive advantage. This understanding of internal factors can assist individuals in leveraging their organization's strengths and identifying areas for improvement.
Furthermore, the course introduces the PESTEL analysis framework, which enables individuals to analyze and monitor the political, economic, social, technological, environmental, and legal factors that impact their organization. This knowledge helps individuals stay informed about external factors that may affect their organization's performance and make proactive decisions accordingly.
The course also delves into important management strategies such as differentiation, focus strategy, and customer intimacy strategy. By learning about these strategies, individuals can enhance their ability to develop and implement effective business strategies that align with their organization's goals and objectives.
Moreover, the course covers topics such as management by objectives, group goals, financial controls, and non-financial controls. This knowledge equips individuals with the necessary skills to effectively manage teams, set goals, and monitor performance. By applying these management methods, individuals can improve their team's productivity, output, and overall performance.
Overall, by taking this course and applying the analytical and strategic management methods taught, individuals can enhance their professional skills and contribute to their organization's growth and success. This increased knowledge and expertise can open up opportunities for growth and promotion within their company. Therefore, investing time in this course can be highly beneficial for one's professional development.
Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. It introduces learners to SWOT analysis, the VRIO framework, PESTEL analysis, and various management strategies. It also covers management by objectives and group goals, financial and non-financial controls, and different types of managers and management strategies. All of these topics are essential for further education in management.
Course Syllabus
Module 1: Introduction to Analysis
In this module you will be introduced to analysis strategies for management. You will learn about different tools that can be used when analyzing a management strategy, as well methods of internal analysis. In particular, you will be introduced to the meanings of the acronyms SWOT and VIRO, who are stakeholders, and what are core competencies.Module 2: External and Social Analysis
In this module you will continue to learn how to analyse a management strategy. In particular, this module will focus on external, network, and social needs analyses. You will learn the meaning of the acronym PESTEL, the difference between upstream and downstream markets, the meaning of industry, and the top three ethical concerns of social network analysis.Module 3: Developing a Strategy
In this module you will be introduced to the different kinds of managers, the meaning of strategy, and about strategic management. Furthermore, you will learn about different kinds of strategy such as differentiation, focus strategy, or customer intimacy strategy.Module 4: Internal Factors
In this module you will be introduced to management by objectives (or MBO). You will learn about different internal factors to consider when creating a management strategy, particularly how to use the balanced scorecard to group goals, objectives, and metrics in different areas of an organization such as finances. You will also learn about organizational control, corrective action, and operational controls.Course assessment
Click Allow to get free Introduction to Management: Analysis & Strategies courses! 
