The business of football

Course Feature
  • Cost
    Free
  • Provider
    OpenLearn
  • Certificate
    Free Certification
  • Language
    English
  • Start Date
    On-Demand
  • Learners
    No Information
  • Duration
    15.00
  • Instructor
    /
Next Course
1.5
57 Ratings
This course provides an in-depth look into the business side of men's and women's football. Learners will gain insight into the industry and explore the opportunities available. It is produced by The Open University in partnership with The English Football League Trust and is free to take.
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Course Overview

❗The content presented here is sourced directly from OpenLearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [February 21st, 2023]

The Business of Football:
Learners can gain an understanding of the business of football, from the structure of the sport to the financial and commercial aspects. This includes learning about the different roles within the sport, such as players, coaches, managers, and administrators, as well as the different types of clubs and leagues. Learners can also explore the different sources of revenue for football clubs, such as broadcasting rights, sponsorship, and ticket sales. Additionally, learners can gain an understanding of the legal and regulatory framework that governs the sport, including the rules and regulations of the different leagues and governing bodies.

Use of Learning Content:
Learners can use the knowledge gained from this course to develop their own business strategies for football clubs. This includes understanding the different sources of revenue and how to maximize them, as well as understanding the legal and regulatory framework that governs the sport. Additionally, learners can use the knowledge gained to develop marketing strategies for football clubs, such as how to attract sponsors and how to increase ticket sales.

Related Development Direction:
Learners can use the knowledge gained from this course to explore other related areas, such as the development of football academies and youth development programs. Additionally, learners can explore the use of technology in football, such as the use of analytics and data to improve performance. Finally, learners can explore the use of social media and digital marketing to promote football clubs and increase their fan base.

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