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Updated in [May 25th, 2023]

This course, Sports Administration and Management, provides an overview of the fundamentals of sports administration and management. It covers topics such as management and organizational structure, facilities and equipment, staff and their qualities, intramural, extramural and budget, and leadership and public relations. The course is designed to help students and practitioners of the business of sports administration and management gain a better understanding of the changing landscape of sports and how to effectively manage and administer sporting events. Through the course, students will gain an understanding of the fundamentals of sports administration and management and how to apply them to their own organizations.

[Applications]
Suggestions for the application of this course include:

1. Utilizing the knowledge gained from the course to develop effective management and organizational structures for sports organizations.

2. Applying the knowledge of facilities and equipment to ensure that the necessary resources are available for the successful running of sporting events.

3. Utilizing the knowledge of staff and their qualities to ensure that the right personnel are employed for the successful running of sporting events.

4. Applying the knowledge of intramural, extramural and budget to ensure that the necessary resources are available for the successful running of sporting events.

5. Utilizing the knowledge of leadership and public relations to ensure that the organization is able to effectively communicate with its stakeholders.

[Career Paths]
1. Sports Marketing Manager: Sports marketing managers are responsible for developing and executing marketing strategies for sports teams, leagues, and organizations. They must be knowledgeable about the sport, its players, and its fans, and be able to create campaigns that will engage and excite them. They must also be able to work with sponsors and other partners to create mutually beneficial relationships.

2. Sports Event Manager: Sports event managers are responsible for planning and executing sports events, such as tournaments, competitions, and exhibitions. They must be able to coordinate with teams, venues, and sponsors to ensure that the event runs smoothly and meets all expectations. They must also be able to manage budgets, create marketing plans, and handle any other tasks related to the event.

3. Sports Facility Manager: Sports facility managers are responsible for the day-to-day operations of a sports facility. They must be able to manage staff, maintain the facility, and ensure that all safety regulations are followed. They must also be able to create and implement policies and procedures, and ensure that the facility is properly maintained and equipped.

4. Sports Analytics Manager: Sports analytics managers are responsible for collecting and analyzing data related to sports teams, players, and events. They must be able to use data to identify trends and make predictions about future performance. They must also be able to create reports and presentations to share their findings with stakeholders.

[Education Paths]
1. Bachelor of Science in Sports Administration: This degree program provides students with the knowledge and skills necessary to manage and lead sports organizations. It covers topics such as sports marketing, finance, law, and management. Students will also learn about the history and culture of sports, as well as the ethical and legal issues that arise in the sports industry. This degree is becoming increasingly popular as the sports industry continues to grow and evolve.

2. Master of Science in Sports Management: This degree program is designed to provide students with the advanced knowledge and skills necessary to manage and lead sports organizations. It covers topics such as sports marketing, finance, law, and management. Students will also learn about the history and culture of sports, as well as the ethical and legal issues that arise in the sports industry. This degree is becoming increasingly popular as the sports industry continues to grow and evolve.

3. Doctor of Philosophy in Sports Management: This degree program is designed to provide students with the highest level of knowledge and skills necessary to manage and lead sports organizations. It covers topics such as sports marketing, finance, law, and management. Students will also learn about the history and culture of sports, as well as the ethical and legal issues that arise in the sports industry. This degree is becoming increasingly popular as the sports industry continues to grow and evolve.

4. Master of Business Administration in Sports Management: This degree program is designed to provide students with the business knowledge and skills necessary to manage and lead sports organizations. It covers topics such as sports marketing, finance, law, and management. Students will also learn about the history and culture of sports, as well as the ethical and legal issues that arise in the sports industry. This degree is becoming increasingly popular as the sports industry continues to grow and evolve.