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Updated in [May 25th, 2023]

This course, Sport Analytics: Data Driven Decision Making, introduces students to best practices utilized in sport business analytics. It covers data collection, fact finding, visualization, and metrics that guide strategic decision-making in the sport industry. Students will gain an understanding of the concepts and characteristics of sports analytics in the sporting industry, both historically and today. They will also learn to interpret aspects of analytics in the sporting industry, such as the impact of analytics in sport, player data points, performance data tracking, and organizational key performance indicators. Through critical thinking and data-analysis techniques, students will be able to identify problems and propose innovative solutions for improving performance both on the field and in sport management. This course will provide students with a comprehensive overview of the growing trend and field of sport analytics.

[Applications]
Upon completion of this course, students should be able to apply the concepts and techniques learned to their own sport organization. They should be able to use data-driven decision making to identify problems and propose innovative solutions for improving performance both on the field and in sport management. Additionally, students should be able to use analytics to evaluate players, team performance, and front-office strategies.

[Career Paths]
1. Sport Analytics Manager: Sport analytics managers are responsible for developing and implementing data-driven strategies to improve team performance and organizational decision-making. They analyze data from a variety of sources, such as player performance, team performance, and front-office strategies, to identify trends and develop insights that can be used to inform decisions. This role is becoming increasingly important as organizations look to leverage data to gain a competitive edge.

2. Sport Data Scientist: Sport data scientists are responsible for collecting, analyzing, and interpreting data from a variety of sources to identify trends and develop insights that can be used to inform decisions. They use a variety of techniques, such as machine learning, predictive analytics, and natural language processing, to uncover patterns and insights from data. This role is becoming increasingly important as organizations look to leverage data to gain a competitive edge.

3. Sport Analytics Consultant: Sport analytics consultants are responsible for providing data-driven insights to organizations to help them make better decisions. They analyze data from a variety of sources, such as player performance, team performance, and front-office strategies, to identify trends and develop insights that can be used to inform decisions. This role is becoming increasingly important as organizations look to leverage data to gain a competitive edge.

4. Sport Analytics Developer: Sport analytics developers are responsible for developing software and applications to help organizations analyze data and make better decisions. They use a variety of technologies, such as machine learning, predictive analytics, and natural language processing, to uncover patterns and insights from data. This role is becoming increasingly important as organizations look to leverage data to gain a competitive edge.

[Education Paths]
1. Bachelor of Science in Sport Analytics: This degree program focuses on the application of data-driven decision-making in the sports industry. Students will learn how to collect, analyze, and interpret data to make informed decisions in the sports industry. They will also gain an understanding of the growing trend of sport analytics and the strategies and concepts used to evaluate players, team performance, and front-office strategies.

2. Master of Science in Sport Management: This degree program focuses on the business side of the sports industry. Students will learn how to manage and lead sports organizations, as well as how to develop and implement strategies to maximize performance and profitability. They will also gain an understanding of the legal, financial, and marketing aspects of the sports industry.

3. Doctor of Philosophy in Sport Analytics: This degree program focuses on the research and development of data-driven decision-making in the sports industry. Students will learn how to design and conduct research studies, analyze data, and develop innovative solutions for improving performance both on the field and in sport management. They will also gain an understanding of the growing trend of sport analytics and the strategies and concepts used to evaluate players, team performance, and front-office strategies.

4. Master of Business Administration in Sport Management: This degree program focuses on the business side of the sports industry. Students will learn how to manage and lead sports organizations, as well as how to develop and implement strategies to maximize performance and profitability. They will also gain an understanding of the legal, financial, and marketing aspects of the sports industry. Additionally, they will learn how to use data-driven decision-making to make informed decisions in the sports industry.