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Updated in [August 31st, 2023]

Skills and Knowledge:
• Understanding of athletes and coaches, hierarchy structure, and better leadership
• Knowledge of gender and leadership, sports leadership norms, and leadership as a collective phenomenon
• Ability to manage climate and culture in sports and organizational sports communication
• Proficiency in the application of material and technology, sport performance tools, and data for making strategic decisions
• Understanding of consumption of information, wearables and quantification, gamification, and social media
• Knowledge of event management, market research, goal setting, and execution
• Understanding of complexity of football business and communication as sport business
• Knowledge of essential information of e-sports and gaming business and its ecosystem, e-sports audience, and effect of role models
• Ability to analyze brand involvements in e-sports, e-sport events, and team valuation
• Knowledge of career options as an athlete and non-athlete in sports
• Understanding of the role and skills of a sports manager
• Proficiency in GM approach, quality and strategic sports business planning and its management, performance measures, and complexity and decision making in sports management
• Ability to plan for safety and responsibility with the reference of the sports ground, risk assessment, spectator safety policy, chain of command, stewarding plan, contingency and counter-terrorism plans, and safety audit.

Professional Growth:
This course, "Essentials of the Professional Sports Business Management," contributes to professional growth in several ways:
1. Enhanced knowledge and understanding: The course covers various aspects of sports management, including athlete and coach perspectives, leadership, communication, technology, event management, and business strategies. By gaining a comprehensive understanding of these topics, professionals can make informed decisions and contribute effectively to the sports industry.
2. Improved leadership skills: The course explores leadership in the context of sports, including gender dynamics, leadership norms, and collective leadership. Professionals can learn valuable insights and strategies for effective leadership, which can be applied not only in sports management but also in other professional settings.
3. Strategic decision-making: The course emphasizes the use of data and technology for making strategic decisions in sports management. Professionals will learn how to analyze and interpret data, use performance tools, and leverage technology for better decision-making. These skills are transferable to other industries and can contribute to professional growth.
4. Event management expertise: The course covers various aspects of managing sports events, including market research, goal setting, vendor selection, and execution. Professionals can develop skills in planning, organizing, and executing successful events, which are valuable in the sports industry and other event management roles.
5. Understanding the business side of sports: The course delves into the complexities of sports business, including case studies on football and e-sports. Professionals will gain insights into the business aspects of sports, such as brand involvement, marketing, sponsorship, and team valuation. This knowledge can be applied to various roles within the sports industry, including athlete management, marketing, and business development.
6. Safety and responsibility: The course addresses the importance of safety and responsibility in sports management, including risk assessment, spectator safety policies, and contingency plans. Professionals will learn how to plan and manage sports events with a focus on safety, which is crucial in ensuring the well-being of athletes, spectators, and staff.
Overall, this course provides professionals with a comprehensive understanding of sports management, equipping them with the knowledge, skills, and strategies necessary for professional growth in the sports industry and beyond.

Further Education:
This course titled "Essentials of the Professional Sports Business Management" seems suitable for preparing for further education in the field of sports management. It covers a wide range of topics related to sports management, including leadership, communication, technology, event management, business strategies, and safety planning. These are all important areas of knowledge and skills needed for a career in sports management and would provide a solid foundation for further education in the field.

Course Syllabus

Introduction