❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

This course provides an overview of the importance of listening in social media marketing. It covers topics such as social marketing, social media marketing, social media, and influencer marketing. Participants will learn how to use listening to identify customer needs, create content that resonates with their target audience, and measure the success of their campaigns. They will also gain an understanding of how to use listening to identify influencers and build relationships with them. Finally, the course will provide an overview of the tools and techniques available to help marketers listen to their customers and measure the success of their campaigns.

[Applications]
After this course, participants are encouraged to apply the knowledge they have gained to their own social media marketing strategies. They should consider the importance of listening to their target audience and how to use social media to engage with them. Additionally, they should explore the potential of influencer marketing and how to use it to reach their desired audience. Finally, they should consider the importance of creating content that resonates with their target audience and how to measure the success of their social media campaigns.

[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for managing a company’s social media presence. This includes creating content, engaging with customers, and monitoring analytics. As social media continues to grow, the demand for social media managers is increasing.

2. Social Media Strategist: A Social Media Strategist is responsible for developing and executing a company’s social media strategy. This includes researching target audiences, creating content, and analyzing data. As social media continues to evolve, the need for strategists is becoming more important.

3. Influencer Marketing Manager: An Influencer Marketing Manager is responsible for managing relationships with influencers and creating campaigns to promote a company’s products or services. As influencer marketing continues to grow, the demand for influencer marketing managers is increasing.

4. Content Creator: A Content Creator is responsible for creating content for a company’s social media channels. This includes writing blog posts, creating videos, and designing graphics. As social media continues to evolve, the need for content creators is becoming more important.

[Education Paths]
1. Bachelor of Science in Social Media Marketing: This degree path focuses on the use of social media to promote products and services. It covers topics such as content creation, analytics, and digital marketing strategies. Students learn how to create effective campaigns, measure their success, and develop relationships with influencers. This degree is becoming increasingly popular as businesses recognize the importance of social media in their marketing efforts.

2. Bachelor of Science in Social Marketing: This degree path focuses on the use of social media to build relationships with customers and create brand loyalty. It covers topics such as customer segmentation, customer engagement, and customer service. Students learn how to create effective campaigns, measure their success, and develop relationships with influencers. This degree is becoming increasingly popular as businesses recognize the importance of social media in their marketing efforts.

3. Master of Science in Social Media Analytics: This degree path focuses on the use of data to understand customer behavior and optimize social media campaigns. It covers topics such as data mining, predictive analytics, and machine learning. Students learn how to analyze customer data, identify trends, and develop strategies to improve customer engagement. This degree is becoming increasingly popular as businesses recognize the importance of data-driven decision making.

4. Master of Science in Influencer Marketing: This degree path focuses on the use of influencers to promote products and services. It covers topics such as influencer selection, content creation, and campaign management. Students learn how to identify and engage with influencers, create effective campaigns, and measure their success. This degree is becoming increasingly popular as businesses recognize the importance of leveraging influencers to reach their target audiences.