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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) Generate better leads, drive sales, and empower your team with marketing professional Jennifer Nelson! Whatever your industry, you know that there’s one thing you need every bit as much as a great product, a great team, and a great business strategy: great customers. That’s where Jennifer comes in. Join her in a helpful and engaging class which walks you through the steps you’ll take to generate not just any leads, but the right leads for your business! Alongside Jennifer, you’ll learn: Why lead generation is so important, and how to make sure you’re generating the right leads for your businessThe journey your potential customers will go through, and how to ensure you’re communicating with them in the best way possible7 different steps you can take to increase or improve your lead generationHow to correctly use social media platforms to maximize your reach Whether you’re running your own small business or leading a team of seasoned professionals, this class will provide you with the tools to connect to your customer base on a whole new level._______Jennifer’s class is designed to appeal to anyone in the B2B field, especially managers looking to set their employees up for success, but all students are encouraged to participate and enjoy.  We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, students will acquire the following skills and knowledge: 1. Understanding the importance of lead generation and how to generate the right leads for their business. 2. Learning about the customer journey and how to effectively communicate with potential customers. 3. Discovering seven different steps to increase or improve lead generation. 4. Gaining knowledge on how to effectively use social media platforms to maximize reach. 5. Developing the tools to connect with the customer base on a deeper level. 6. Acquiring strategies to set employees up for success in the B2B field. 7. Suitable for managers and professionals in the B2B field, but open to all students. Who will benefit from this course? This course will benefit individuals in the B2B field, particularly managers who want to set their employees up for success. It is also suitable for anyone running their own small business or leading a team of professionals.

Course Syllabus

Introduction

Understanding the Sales Funnel

Grasping the Buyer's Journey

Creating an Email Newsletter

Building a Blog

Getting on a Podcast

Becoming a TikTok Expert

Building a YouTube Resource Library

Creating a Homepage Quiz

Joining a Community or Group

Final Thoughts