Research Proposal: Initiating Research

Course Feature

Cost

Free
Provider

Coursera
Certificate

Paid Certification
Language

English
Start Date

24th Apr, 2023
Learners

No Information
Duration

11.00
Instructor

Jim Fong

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4.5

255 Ratings

This course is perfect for anyone interested in learning the fundamentals of market research. It will provide you with a foundational understanding of the field, and teach you how to define market research, identify tools used in the industry, discuss the importance of secondary and internal research, define primary research, and compose a response to a request for a proposal or research plan. You will also be able to focus on an actual research plan or proposal for your peer review project and package it in a professional manner. With this course, you will be able to gain the skills and knowledge needed to become a successful market researcher.

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Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 27th, 2023]

This course provides a foundational understanding of the field of market research. Participants will be able to define market research and identify some tools used in the industry, discuss the importance of secondary and internal research in terms of the planning process, define what primary research is and identify the various ways to conduct primary research, focus on an actual research plan or proposal for a peer review project, and compose a response to a request for a proposal or research plan, addressing the various components of the proposal and packaging it in a professional manner.

Course Syllabus

Getting Started and Introduction to Market Research

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.

Secondary and Internal Research

Primary Research Introduction

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.

Research Plan or Proposal

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.

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