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Updated in [July 27th, 2023]

How can this course benefit you and your career goals? This course can benefit an individual and their career goals by providing them with the skills and knowledge to effectively conduct qualitative research. Qualitative research methods are essential for understanding the motivations, attitudes, and behaviors of individuals and groups. Through this course, individuals will gain an understanding of the various qualitative research methods, such as interviews, focus groups, and participant observation. They will also learn how to design and implement a qualitative research project, analyze data, and interpret results. This knowledge and skill set will be invaluable for individuals looking to pursue a career in research, marketing, or social sciences. What skills and knowledge will you acquire during this course? By taking this course, learners will acquire knowledge and skills related to qualitative research methods, including ethnography, phenomenology, grounded theory, case studies, data collection, data analysis, and writing and publishing a paper. They will also learn how to use interviews, focus groups, observational studies, and content analysis to collect data, and how to use thematic analysis to analyze data.