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Updated in [March 06th, 2023]

This course, Rhetoric: The Art of Persuasive Writing and Public Speaking, provides an introduction to the theory and practice of rhetoric. Students will learn to construct and defend compelling arguments, a crucial skill in many settings. Through the analysis of selected speeches from prominent twentieth-century Americans, students will learn how speakers and writers persuade an audience to adopt their point of view. Harvard Professor James Engell's on-campus course, "Elements of Rhetoric," will be used to help students analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in their own lives, and understand how to persuade and recognize when someone is trying to persuade them. By the end of the course, students will be inspired to share their viewpoint and discover the most powerful ways to convince others to champion their cause.

[Applications]
Upon completion of this course, students will be able to apply the principles of rhetoric to their own persuasive writing and public speaking. They will be able to analyze the arguments of others and construct compelling arguments of their own. Students will also be able to recognize when someone is trying to persuade them and be better equipped to engage in civil discourse. Furthermore, they will be able to use the speeches of prominent twentieth-century Americans to explore and analyze rhetorical structure and style.

[Career Paths]
1. Public Relations Specialist: Public relations specialists are responsible for creating and maintaining a positive public image for their employer or client. They use a variety of tactics, such as press releases, social media campaigns, and other forms of communication, to create and maintain a positive public image. As rhetoric becomes increasingly important in the digital age, public relations specialists must be able to craft persuasive messages that will resonate with their target audience.

2. Political Strategist: Political strategists are responsible for developing and executing political campaigns. They use rhetoric to craft persuasive messages that will resonate with their target audience and help their candidate win an election. As rhetoric becomes increasingly important in the digital age, political strategists must be able to craft persuasive messages that will resonate with their target audience.

3. Speech Writer: Speech writers are responsible for crafting speeches for their employer or client. They use rhetoric to craft persuasive messages that will resonate with their target audience. As rhetoric becomes increasingly important in the digital age, speech writers must be able to craft persuasive messages that will resonate with their target audience.

4. Social Media Manager: Social media managers are responsible for managing a company's social media presence. They use rhetoric to craft persuasive messages that will resonate with their target audience. As rhetoric becomes increasingly important in the digital age, social media managers must be able to craft persuasive messages that will resonate with their target audience.

[Education Paths]
1. Bachelor of Arts in Rhetoric: This degree program focuses on the study of rhetoric and its application in various contexts. Students learn to analyze and construct persuasive arguments, as well as understand the power of language and how it can be used to influence others. This degree program also covers topics such as public speaking, media literacy, and critical thinking. As the world becomes increasingly digital, the need for effective communication and persuasive writing skills is growing, making this degree program an excellent choice for those looking to develop their skills in this area.

2. Master of Arts in Communication Studies: This degree program focuses on the study of communication in various contexts, including interpersonal, organizational, and public communication. Students learn to analyze and construct persuasive arguments, as well as understand the power of language and how it can be used to influence others. This degree program also covers topics such as media literacy, public speaking, and critical thinking. As the world becomes increasingly digital, the need for effective communication and persuasive writing skills is growing, making this degree program an excellent choice for those looking to develop their skills in this area.

3. Doctor of Philosophy in Rhetoric and Communication: This degree program focuses on the study of rhetoric and communication in various contexts. Students learn to analyze and construct persuasive arguments, as well as understand the power of language and how it can be used to influence others. This degree program also covers topics such as media literacy, public speaking, and critical thinking. As the world becomes increasingly digital, the need for effective communication and persuasive writing skills is growing, making this degree program an excellent choice for those looking to develop their skills in this area.

4. Master of Science in Digital Communication: This degree program focuses on the study of digital communication in various contexts. Students learn to analyze and construct persuasive arguments, as well as understand the power of language and how it can be used to influence others. This degree program also covers topics such as media literacy, public speaking, and critical thinking. As the world becomes increasingly digital, the need for effective communication and persuasive writing skills is growing, making this degree program an excellent choice for those looking to develop their skills in this area.