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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) Do you write more proposals than you win? Are you continually under valuing or over pricing your design services? This class will provide seasoned design firm principals or independent designers with best practice strategies to better qualify new opportunities, write winning proposals, and price more effectively. The methodology presented is developed for design professionals that want to take their business to the next level and price themselves to reflect their full value.Emily Cohen, a leading consultant to creative professionals and frequent speaker at industry conferences, will share her passion, insight, and expertise on writing winning proposals and creating smart pricing strategies that help you get paid what you’re worth. Having consulted and collaborated with thousands of emerging and recognized leaders in graphic design, Emily’s approach is tactical, honest and results-driven. Learn how to write winning proposals that effectively communicate your services, qualifications, voice and vision.What You'll LearnThis class will teach you the steps to pre-qualifying clients, defining objectives, communicating project parameters and impactfull ways to customize your proposals. Discover common mistakes and ways to structure and communicate project information and pricing structures to capture client’s attention and interest. While there are no magical industry-standard prices, there are successful ways to talk about, negotiate and present your numbers that will ensure a more successful negotiation. The ProjectThe resulting project will be to write your own customized proposal and price a representative project. This is an ideal opportunity to learn the necessary skills to improve how you communicate your services and price projects. With all attendees working on the same project, this is a great time for you to get feedback from your peers and an expert consultant to ensure you are communicating impact-fully to your clients. We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, participants will acquire the following skills and knowledge: 1. Pre-qualifying clients: Learn how to identify and evaluate potential clients to ensure a good fit for your design services. 2. Defining objectives: Understand the importance of clearly defining project objectives and how to effectively communicate them to clients. 3. Communicating project parameters: Learn strategies for effectively communicating project parameters, including scope, timeline, and deliverables. 4. Customizing proposals: Discover impactful ways to customize your proposals to effectively communicate your services, qualifications, voice, and vision. 5. Avoiding common mistakes: Identify common mistakes in proposal writing and learn how to structure and communicate project information to capture client attention and interest. 6. Pricing structures: Gain insights into different pricing structures and learn how to present your pricing in a way that ensures a more successful negotiation. 7. Negotiation skills: Learn successful ways to talk about, negotiate, and present your pricing to clients. 8. Writing winning proposals: Acquire the skills to write winning proposals that effectively communicate your services and value to clients. 9. Feedback and peer review: Take advantage of the opportunity to receive feedback from peers and an expert consultant on your customized proposal and pricing for a representative project. By the end of the course, participants will have the necessary skills to improve how they communicate their services and price projects, ultimately helping them win more proposals and price themselves to reflect their full value. Who will benefit from this course? This course is specifically designed for seasoned design firm principals and independent designers in the field of graphic design. It is beneficial for those looking to improve their qualifications, streamline their proposal writing process, and develop effective pricing strategies for their design services.

Course Syllabus

Guiding Principles & Qualifying Clients

Guiding Principles & Asking The Right Questions for Proposals

Proposals - Content Strategies

Pricing Strategies