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Updated in [September 26th, 2023]

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?During this course on Programmatic Advertising, the learner will acquire the following skills and knowledge:
1. Understanding of Programmatic Advertising: The learner will gain a comprehensive understanding of what Programmatic Advertising is and how it works in the digital marketing ecosystem.
2. Knowledge of the Programmatic Advertising Ecosystem: The learner will learn about the various components and players involved in the Programmatic Advertising ecosystem, including ad exchanges, ad networks, DSPs (Demand-Side Platforms), and SSPs (Supply-Side Platforms).
3. Understanding of Ad Exchanges: The learner will gain knowledge about ad exchanges, which are platforms that facilitate the buying and selling of digital advertising inventory through real-time auctions.
4. Familiarity with Ad Networks: The learner will learn about ad networks, which are platforms that connect advertisers with publishers to display their ads on various websites and apps.
5. Knowledge of DSPs and SSPs: The learner will understand the roles and functionalities of DSPs and SSPs in Programmatic Advertising. DSPs enable advertisers to buy ad inventory, while SSPs help publishers sell their ad inventory.

Who will benefit from this course?
The course on Programmatic Advertising will benefit individuals and professionals in the field of digital marketing. This includes:

1. Digital Marketers: This course will provide digital marketers with a comprehensive understanding of programmatic advertising, enabling them to effectively plan and execute programmatic campaigns.

2. Advertising Professionals: Advertising professionals, such as media planners and buyers, will benefit from this course as it will enhance their knowledge of programmatic advertising and help them make informed decisions when it comes to ad placements and targeting.

3. Marketing Managers: Marketing managers can benefit from this course by gaining insights into programmatic advertising strategies and tactics, which can be incorporated into their overall marketing plans to drive better results.

4. Business Owners: Business owners who want to understand the intricacies of programmatic advertising can take this course to gain a deeper understanding of how it works and how it can benefit their business.

5. Freelancers: Freelancers in the digital marketing industry can enhance their skill set by learning about programmatic advertising, which can open up new opportunities for them to offer specialized services to clients.