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Updated in [September 26th, 2023]

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?During this course on Programmatic Advertising, the learner will acquire the following skills and knowledge:
1. Understanding Programmatic Advertising: The course will provide a step-by-step explanation of what Programmatic Advertising is and how it works.
2. Types of Programmatic Ad Buying: The learner will gain knowledge about the different types of Programmatic Ad Buying, including Programmatic Guaranteed or PG Deals, PMP or Private Marketplace Deals, and Open Auction Deals.
3. Platform Placement in Programmatic Advertising Ecosystem: The course will explain where each platform, such as DSP, SSP, Ad Exchange, and DMP, fits in the programmatic advertising ecosystem.
4. Real-Time Bidding (RTB): The learner will understand the concept of Real-Time Bidding and its role in programmatic advertising.
5. Knowledge of DSP, SSP, Ad Exchange, and DMP: The course will provide an explanation of what DSP (Demand Side Platform), SSP (Supply Side Platform), Ad Exchange, and DMP (Data Management Platform) are and how they contribute to programmatic advertising.
Additionally, the course offers tutorials on specific tools used in Programmatic Advertising, such as DV360 (DSP) and Oracle BlueKai (DMP). It also covers various topics related to programmatic advertising, digital marketing, and online advertising.
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Who will benefit from this course?
This course on Programmatic Advertising will benefit individuals and professionals in the following areas:

1. Digital Marketers: Digital marketers who want to enhance their knowledge and skills in programmatic advertising will find this course valuable. It covers the fundamentals of programmatic advertising, different types of programmatic ad buying, and the role of various platforms in the programmatic advertising ecosystem.

2. Advertising Executives: Advertising executives responsible for planning and executing ad campaigns can benefit from this course. It provides insights into programmatic guaranteed deals, private marketplace deals, and open auction deals, helping them make informed decisions about ad buying strategies.

3. Media Planners and Buyers: Media planners and buyers involved in the process of purchasing ad inventory will find this course useful. It explains real-time bidding (RTB) and the role of demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs) in programmatic advertising.

4. Ad Operations Professionals: Ad operations professionals responsible for managing and optimizing programmatic ad campaigns can gain valuable knowledge from this course. It covers the tools used in programmatic advertising, such as DV360 (DSP), Oracle BlueKai (DMP), and Google Ad Manager (SSP), providing step-by-step tutorials for better understanding and implementation.

5. Marketing Managers: Marketing managers who want to stay updated with the latest trends and technologies in digital advertising can benefit from this course. It covers the evolution of programmatic advertising and its impact on the digital marketing landscape, helping them make informed decisions about their marketing strategies.