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Updated in [September 26th, 2023]

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?During this course, participants will acquire the following skills and knowledge:
1. Understanding of programmatic advertising: Participants will gain a comprehensive understanding of programmatic advertising, including its concepts, processes, and technologies.
2. Industry insights: The course will provide participants with valuable insights into the programmatic advertising industry, including current trends, challenges, and opportunities.
3. Career guidance: Marita Fullinck, the GMP and Programmatic Training Director, will share her personal story and provide top tips for building a successful career in programmatic advertising.
4. Working with brands: Participants will learn how to work with amazing brands in the programmatic advertising industry, gaining practical knowledge on client management and building successful partnerships.
5. Google Marketing Platform courses: Participants will have the opportunity to explore Google Marketing Platform courses, which offer in-depth training on various aspects of programmatic advertising.
6. GMP Digital Learning course: For those who prefer self-paced learning, the course offers a GMP Digital Learning option, allowing participants to study at their own pace.
By the end of the course, participants will have the skills and knowledge necessary to pursue a successful career in programmatic advertising, equipped with industry insights, practical tips, and a strong foundation in programmatic advertising concepts and technologies.

Who will benefit from this course?
This course on how to build a career in programmatic advertising will benefit individuals who are interested in pursuing a career in the advertising industry, specifically in programmatic advertising. It is suitable for both beginners who are just starting out and professionals who want to enhance their skills and knowledge in this field.

1. Marketing and Advertising Professionals: This course will be beneficial for marketing and advertising professionals who want to expand their expertise in programmatic advertising. It will provide them with the necessary skills and knowledge to effectively plan, execute, and optimize programmatic advertising campaigns.

2. Digital Marketers: Digital marketers who want to stay up-to-date with the latest trends and techniques in programmatic advertising will find this course valuable. It will help them understand how programmatic advertising works and how to leverage it to reach their target audience more effectively.

3. Media Planners and Buyers: Media planners and buyers who are responsible for allocating advertising budgets and selecting the right media channels will benefit from this course. It will provide them with insights on how to incorporate programmatic advertising into their media strategies and make data-driven decisions.

4. Advertising Agency Professionals: Professionals working in advertising agencies, such as account managers, creative directors, and strategists, will find this course useful in understanding the role of programmatic advertising in the overall advertising ecosystem. It will equip them with the knowledge to effectively collaborate with programmatic teams and deliver successful campaigns.

5. Entrepreneurs and Business Owners: Entrepreneurs and business owners who want to promote their products or services through programmatic advertising will gain valuable insights from this course. It will help them understand the potential of programmatic advertising and how to leverage it to drive business growth.