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Updated in [September 26th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
In this first part of the course (Part One: Fundamentals) you will be able to understand the basic concepts of digital advertising The course covers quite extensively the most important concepts to be able to advance in the following more advanced courses Through explanatory videos you will be able to understand complex concepts and paint in your head the complete flowchart of programmatic advertising Through 20 videos you will be able to understand what this type of advertising consists of and how it is executed The structure of this course is as follows:-Digital Basics &Concepts-What is programmatic advertising?-What is an Ad Server?-First Call to the Ad Server- Type of transactions-SPO (Supply Path Optimization)- Page viewsvs Impressions Ratio- Metrics Intro- Metrics Part One- Metrics Part two- Concepts Part One- Concepts Part two- CTV&OTT- Ad Quality- Data Management Platform (DMP)- What is a Cookie?- Cookie Syncing- Bid Request vs Ad request- A&B TestingOnce you finish this course you will be able to see the whole picture more clearly and all the pieces of the puzzle will fit together I hope you enjoy the course and that it meets your expectations Once you finish this course you will be able to see the whole picture more clearly and all the pieces of the puzzle will fit together I hope you enjoy the course and that it meets your expectations

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?By completing the Advanced Programmatic Course (Publisher Oriented) in 2023, learners will acquire the following skills and knowledge:
1. Understanding of digital advertising basics and concepts.
2. Comprehensive knowledge of programmatic advertising and its execution.
3. Ability to visualize the complete flowchart of programmatic advertising.
4. Familiarity with the role and functioning of an Ad Server.
5. Knowledge of different types of transactions in programmatic advertising.
6. Understanding of Supply Path Optimization (SPO) techniques.
7. Differentiation between page views and impressions ratio.
8. Introduction to various metrics used in programmatic advertising.
9. In-depth understanding of metrics in programmatic advertising.
10. Grasp of key concepts related to programmatic advertising.
11. Knowledge of Connected TV (CTV) and Over-The-Top (OTT) advertising.
12. Understanding of ad quality and its importance.
13. Familiarity with Data Management Platforms (DMP) and their role.
14. Definition and significance of cookies in programmatic advertising.
15. Understanding of cookie syncing process.
16. Differentiation between bid request and ad request.
17. Knowledge of A/B testing and its application in programmatic advertising.
Upon completion of this course, learners will have a clear understanding of the entire programmatic advertising landscape and how its various components fit together. They will be equipped with the necessary knowledge to advance to more advanced courses in the field.

Who will benefit from this course?
This course will benefit individuals who are interested in or working in the field of digital advertising, specifically programmatic advertising. It is suitable for publishers who want to enhance their understanding of programmatic advertising and improve their skills in this area.

Professionals in the advertising industry, such as digital marketers, media planners, and ad operations specialists, will find this course valuable as it covers the fundamental concepts of digital advertising and programmatic advertising. It provides a comprehensive understanding of programmatic advertising, including topics such as ad servers, supply path optimization, metrics, CTV&OTT, ad quality, data management platforms, cookies, and A&B testing.

The course is designed to help individuals grasp complex concepts through explanatory videos, allowing them to visualize the flowchart of programmatic advertising. By completing this course, participants will have a clearer understanding of the entire programmatic advertising process and how all the pieces fit together.

Course Syllabus

Welcome! Are you ready?

Digital Basics & Concepts

What is Programmatic Advertising?

What is an Ad Server?

First Call to the Ad Server

Type of Transactions

SPO

Page View/ Impression Ratio

Metrics Introduction

Metrics Part One

More Metrics! Part two

Concepts: Part One

More concepts! Part Two

CTV/OTT

Ad Quality

DMP

What is a Cookie?

Cookie Syncing

Bid Request vs Ad request

A/B Testing

End of Part 1: FUNDAMENTALS