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Updated in [April 26th, 2023]

Welcome to Marketing Mania: Fundamentals of Marketing Management! This course is designed to help you understand the fundamentals of marketing management and how to apply them to your business. You will learn how to assess market potential and opportunities for new products, segment a market and select attractive target market segments, design appropriate promotions and campaigns for a target segment, define and articulate the importance of customer relationship management (CRM), design and analyze customer loyalty programs, and analyze and propose improvements to the marketing mix for a project or organization.

Possible Development Directions: After completing this course, you will have the knowledge and skills to develop your own marketing strategies and plans. You will be able to assess market potential and opportunities for new products, segment a market and select attractive target market segments, design appropriate promotions and campaigns for a target segment, define and articulate the importance of customer relationship management (CRM), design and analyze customer loyalty programs, and analyze and propose improvements to the marketing mix for a project or organization.

Related Learning Suggestions: After completing this course, you may want to consider taking additional courses in marketing management, such as digital marketing, social media marketing, and marketing analytics. You may also want to consider taking courses in related fields, such as business strategy, finance, and economics. Additionally, you may want to consider taking courses in other areas of business, such as operations, human resources, and accounting.

[Applications]
After completing this course, students should be able to apply the fundamentals of marketing management to their own projects or organizations. They should be able to assess market potential and opportunities for new products, segment a market and select attractive target market segments, design appropriate promotions and campaigns for a target segment, define and articulate the importance of customer relationship management (CRM), design and analyze customer loyalty programs, and analyze and propose improvements to the marketing mix.

[Career Paths]
1. Marketing Manager: A marketing manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization or for a specific product or service. They are also responsible for overseeing the organization’s marketing budget and for developing pricing strategies. With the rise of digital marketing, marketing managers must be well-versed in digital marketing strategies and tactics.

2. Digital Marketing Specialist: A digital marketing specialist is responsible for developing, implementing and managing digital marketing campaigns across multiple digital channels. They must be knowledgeable in SEO, SEM, social media, content marketing, email marketing, and other digital marketing strategies. As digital marketing continues to grow, the demand for digital marketing specialists is expected to increase.

3. Social Media Manager: A social media manager is responsible for managing an organization’s social media presence. They must be knowledgeable in the latest social media trends and be able to create engaging content for their organization’s social media channels. As social media continues to grow, the demand for social media managers is expected to increase.

4. Content Marketing Manager: A content marketing manager is responsible for creating, managing, and optimizing content for an organization’s website, blog, and other digital channels. They must be knowledgeable in SEO, content strategy, and content creation. As content marketing continues to grow, the demand for content marketing managers is expected to increase.

[Education Paths]
1. Bachelor of Business Administration (BBA): This degree program provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. It also covers topics such as economics, business law, and organizational behavior. The BBA degree is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the business world.

2. Master of Business Administration (MBA): This degree program is designed to provide students with advanced knowledge and skills in the areas of marketing, finance, accounting, and management. It also covers topics such as strategic planning, international business, and business analytics. The MBA degree is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the business world.

3. Master of Science in Marketing (MSM): This degree program focuses on the application of marketing principles and strategies to the business environment. It covers topics such as consumer behavior, market research, and marketing analytics. The MSM degree is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the marketing field.

4. Doctor of Philosophy in Marketing (PhD): This degree program is designed to provide students with advanced knowledge and skills in the areas of marketing, finance, accounting, and management. It also covers topics such as strategic planning, international business, and business analytics. The PhD degree is becoming increasingly popular as it provides students with the skills and knowledge needed to succeed in the business world.