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Updated in [April 26th, 2023]

This course provides an introduction to the fundamentals of acquisition and growth strategy for product managers. It covers topics such as user acquisition, user retention, user engagement, and product optimization. Participants will gain an understanding of the key concepts and strategies used to drive user growth and product success. The course will also provide practical advice on how to develop and implement a successful growth strategy. Participants will leave the course with the knowledge and skills to become a successful growth product manager.

[Applications]
The application of this course can be seen in the development of a growth product manager. After completing this course, the student will have a better understanding of acquisition and growth strategies, and will be able to apply these strategies to their own product. They will be able to identify potential opportunities for growth, develop strategies to acquire new customers, and create plans to increase customer retention. Additionally, they will be able to analyze data to measure the success of their strategies and make adjustments as needed. With this knowledge, the student will be able to create and execute successful growth strategies for their product.

[Career Paths]
Growth Product Managers are responsible for driving user acquisition and growth for a product or service. They are responsible for developing and executing strategies to increase user engagement, retention, and monetization. They must have a deep understanding of user behavior, analytics, and marketing. Growth Product Managers must be able to identify opportunities for growth and develop strategies to capitalize on them. They must also be able to measure the success of their strategies and adjust them accordingly. As the digital landscape continues to evolve, Growth Product Managers must stay up to date on the latest trends and technologies to ensure their strategies remain effective.

[Title]Become a Data Scientist
[Description]Learn the fundamentals of data science
Data Scientists are responsible for analyzing large amounts of data to uncover insights and trends. They must have a deep understanding of data analysis, machine learning, and statistics. Data Scientists must be able to identify patterns in data and develop models to predict outcomes. They must also be able to communicate their findings to stakeholders in a clear and concise manner. As data becomes increasingly important in the business world, Data Scientists must stay up to date on the latest trends and technologies to ensure their models remain effective.

[Title]Become a UX Designer
[Description]Learn the fundamentals of user experience design
UX Designers are responsible for creating user-friendly experiences for digital products and services. They must have a deep understanding of user research, user interface design, and usability testing. UX Designers must be able to identify user needs and develop solutions to meet those needs. They must also be able to communicate their designs to stakeholders in a clear and concise manner. As the digital landscape continues to evolve, UX Designers must stay up to date on the latest trends and technologies to ensure their designs remain effective.

[Title]Become a Digital Marketer
[Description]Learn the fundamentals of digital marketing
Digital Marketers are responsible for developing and executing marketing campaigns to drive user acquisition and engagement. They must have a deep understanding of digital marketing channels, analytics, and optimization. Digital Marketers must be able to identify opportunities for growth and develop strategies to capitalize on them. They must also be able to measure the success of their campaigns and adjust them accordingly. As the digital landscape continues to evolve, Digital Marketers must stay up to date on the latest trends and technologies to ensure their campaigns remain effective.

[Education Paths]
1. Bachelor's Degree in Business Administration: A Bachelor's Degree in Business Administration provides a comprehensive understanding of the fundamentals of business, including marketing, finance, accounting, and operations. This degree is ideal for those interested in becoming a Growth Product Manager, as it provides the necessary skills to understand the complexities of the business world. Additionally, this degree provides the opportunity to specialize in areas such as product management, digital marketing, and analytics.

2. Master's Degree in Business Analytics: A Master's Degree in Business Analytics provides a deep understanding of data-driven decision making. This degree is ideal for those interested in becoming a Growth Product Manager, as it provides the necessary skills to analyze data and develop strategies to optimize product growth. Additionally, this degree provides the opportunity to specialize in areas such as predictive analytics, machine learning, and artificial intelligence.

3. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing provides a comprehensive understanding of the fundamentals of digital marketing, including search engine optimization, social media marketing, and content marketing. This degree is ideal for those interested in becoming a Growth Product Manager, as it provides the necessary skills to understand the complexities of the digital marketing landscape. Additionally, this degree provides the opportunity to specialize in areas such as digital advertising, web analytics, and user experience design.

4. Master's Degree in Product Management: A Master's Degree in Product Management provides a comprehensive understanding of the fundamentals of product management, including product strategy, product design, and product development. This degree is ideal for those interested in becoming a Growth Product Manager, as it provides the necessary skills to understand the complexities of the product management landscape. Additionally, this degree provides the opportunity to specialize in areas such as product marketing, product analytics, and product lifecycle management.

Course Syllabus

Build the initial acquisition strategy using funnels and growth loops

Learn how to apply various types of growth loops to their acquisition strategy depending on the product/market or model

Learn how to apply the dynamics of network effects and further boost acquisition leveraging the network effects when/where applicable