❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [April 26th, 2023]

Welcome to the Advanced Product Marketing course! This course will provide you with the skills and knowledge to help you understand your target audience and match products to their needs. You will learn how to use various research methodologies to develop a go-to-market strategy and collaborate with product managers, marketers, and other researchers.

Possible Development Directions: After completing this course, you will be able to develop a comprehensive product marketing strategy. You will be able to identify and understand your target audience, match products to their needs, and develop a go-to-market strategy. You will also be able to collaborate with product managers, marketers, and other researchers to ensure the success of your product.

Related Learning Suggestions: To further develop your product marketing skills, you may want to consider taking courses in market research, product management, and digital marketing. Additionally, you may want to consider taking courses in customer experience, user experience, and data analysis. These courses will help you gain a deeper understanding of your target audience and develop a more effective go-to-market strategy.

[Applications]
After completing this course, students can apply their knowledge to develop effective product marketing strategies. They can use the research methodologies learned to define their target audience and match products to their needs. Additionally, they can use the skills learned to collaborate with product managers, marketers, and other researchers to develop a successful go-to-market strategy.

[Career Paths]
1. Product Manager: Product managers are responsible for the development and execution of product strategies. They work closely with stakeholders to identify customer needs and develop products that meet those needs. They also oversee the product launch process, ensuring that products are launched on time and within budget. Product managers must stay up-to-date on industry trends and customer feedback to ensure that their products remain competitive.

2. Market Research Analyst: Market research analysts are responsible for gathering and analyzing data to inform marketing decisions. They use a variety of research methods, such as surveys, focus groups, and interviews, to gain insights into customer needs and preferences. They then use this data to develop marketing strategies and campaigns. Market research analysts must stay up-to-date on industry trends and customer feedback to ensure that their strategies remain effective.

3. Digital Marketing Manager: Digital marketing managers are responsible for developing and executing digital marketing strategies. They use a variety of digital channels, such as search engine optimization, social media, and email marketing, to reach their target audiences. They must stay up-to-date on industry trends and customer feedback to ensure that their strategies remain effective.

4. Content Strategist: Content strategists are responsible for developing and executing content strategies. They use a variety of content formats, such as blog posts, videos, and infographics, to engage their target audiences. They must stay up-to-date on industry trends and customer feedback to ensure that their content remains relevant and engaging.

[Education Paths]
1. Bachelor of Science in Marketing: This degree program provides students with a comprehensive understanding of the principles of marketing, including consumer behavior, market research, and product development. Students will also learn how to develop effective marketing strategies and campaigns, as well as how to analyze and interpret data. This degree is becoming increasingly popular as businesses look to capitalize on the power of digital marketing and data-driven decision making.

2. Master of Business Administration (MBA): An MBA is a great option for those looking to specialize in product marketing. This degree program provides students with a comprehensive understanding of business principles, including finance, accounting, and management. Students will also learn how to develop and implement effective marketing strategies, as well as how to analyze and interpret data. This degree is becoming increasingly popular as businesses look to capitalize on the power of digital marketing and data-driven decision making.

3. Master of Science in Marketing: This degree program provides students with a comprehensive understanding of the principles of marketing, including consumer behavior, market research, and product development. Students will also learn how to develop effective marketing strategies and campaigns, as well as how to analyze and interpret data. This degree is becoming increasingly popular as businesses look to capitalize on the power of digital marketing and data-driven decision making.

4. Master of Science in Digital Marketing: This degree program provides students with a comprehensive understanding of the principles of digital marketing, including search engine optimization, social media marketing, and content marketing. Students will also learn how to develop effective digital marketing strategies and campaigns, as well as how to analyze and interpret data. This degree is becoming increasingly popular as businesses look to capitalize on the power of digital marketing and data-driven decision making.

Course Syllabus

Why product marketing needs research

Research design methodologies

Relationship with other researchers

Writing personas