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Updated in [August 18th, 2023]

Skills and Knowledge:
This course will provide learners with the skills and knowledge necessary to develop their product or brand to any market with the aim of having a successful launch and profitable sales. Learners will gain an understanding of the process of new product development in established firms as well as for those starting a new business as entrepreneurs. The course will cover topics such as project kick off and preparation activities, product concept generation and product specification, concept selection and testing, product market testing activities, marketing and sales planning, launch planning, and more. Learners will also gain the ability to create a 5-year P&L plan, identify risks and mitigation strategies, and develop trade launches and sales team briefings. Additionally, learners will be able to access resources to support their learning process.
Professional Growth:
This course provides a comprehensive overview of the steps necessary to develop a successful business. It covers topics such as project kick-off and preparation activities, product concept generation and product specification, concept selection and testing, product market testing activities, marketing and sales planning, launch planning, and trade launches. The course is organized into seven sections, each with four to five lectures and materials available for download. By taking this course, professionals can gain a better understanding of the process of new product development and the necessary steps to launch a successful business. This knowledge can be used to develop their own business ideas and help them to achieve professional growth.
Further Education:
This course is suitable for preparing further education as it covers all the necessary steps needed to develop a product or brand to any market with the aim of having a successful launch and profitable sales. The course content is organized into seven sections, each with four to five lectures and materials offered for download as resources to support the learning process. Additionally, the course can be taken at a pace that is suitable to the individual and further resources can be requested from the instructor.

Course Syllabus

Introduction

Step 1 Activities: Preparation Activities

Step 2 Activities: Preparation Activities

Step 3 Activities: Project Development stage

Step 4 Activities: Samples and Finance

Step 5 Activities: Test Marketing

Step 6 Activities: Marketing and Sales Plans, including Risk and Mitigations Doc

Step 7 Activities : Launch