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Updated in [July 18th, 2023]

In this course, Kyle Roof, a former lawyer turned SEO, will discuss the importance of EEAT (Expertise, Authoritativeness, and Trustworthiness) for niche sites. Kyle will share his insights on the secret "hidden in plain sight" to beat Google, the most important factor from E.E.A.T., and how to know if you are on the road of traffic recovery. He will also discuss the main metric of a healthy site that is often ignored, the missing link to getting more "Expertise & experience", and how to approach topical authority on a large project. Additionally, Kyle will explain why you don't need a PHD to make the most of Authority, why you should go after keywords you'll never rank for, and how to help Google index all of your articles. He will also discuss whether content should be targeted or large pillar post, if "Fact checked" is something to add to your page, and when is the best time to implement E.E.A.T. signals. Lastly, Kyle will explain why right now is the most exciting time for site owners. Participants will also have access to Kyle's Page Optimizer Pro, his "Netflix™ for SEOs", and his site.