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Updated in [August 18th, 2023]

Skills and Knowledge:
This course will provide students with the skills and knowledge necessary to create professional mobile filmmaking for social media. Students will learn how to conduct client research and create a brief, come up with campaign ideas, create a script, shot list, and mood board, understand the significance of set design, compose a shot, and understand how light affects what is seen on the screen. Additionally, students will learn how to use Splice, a mobile video editing app, and how to put the finishing touches on their commercial and export their finished product.
Professional Growth:
This course provides a comprehensive overview of professional mobile filmmaking for social media. It covers the fundamentals of commercial filmmaking, from conducting client research and creating a brief to pre-production processes such as script writing, shot list creation, and mood board creation. It also covers set design, composition, and lighting, as well as post-production editing and exporting. By taking this course, professionals can gain the skills and knowledge necessary to plan, shoot, and edit a professional commercial video from start to finish. This course can thus contribute to professional growth by providing the tools and techniques needed to create high-quality videos for social media.
Further Education:
This course provides a comprehensive overview of the fundamentals of commercial filmmaking, from pre-production to post-production. It covers topics such as client research, creating a brief, campaign ideas, set design, shot composition, light, and video editing. It also provides guidance on how to use a smartphone to plan, shoot, and edit a professional commercial video. This course is suitable for preparing further education in the field of commercial filmmaking.

Course Syllabus

The Brief and The Idea

Researching the Client

One-Man Band

Evolution of Advertising in Social Media