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Updated in [July 24th, 2023]

Through this course, learners can gain a comprehensive understanding of the principles of marketing psychology and how to apply them to their own marketing strategies. They will learn how to use psychological principles to create meaningful experiences for consumers, build strong emotional connections with brands, and understand the connection between marketing psychology and consumer behavior. Additionally, learners will gain an understanding of the theory and practice of marketing psychology, as well as the use of colors and social media in marketing psychology. Finally, learners will gain an understanding of the use of virtual reality in marketing psychology and how to become a marketing psychologist.

Course Syllabus

Master Course in Marketing Psychology 2.0 - Lectures