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Updated in [July 24th, 2023]

By taking this course, learners can gain a comprehensive understanding of marketing psychology and neuromarketing. They will learn how to use marketing psychology to negotiate and convert potential customers into completed sales, as well as how to use emotional intelligence and pricing psychology to create marketing materials that appeal to their target market. They will also gain insight into the nature of their customers' experiences, hopes, fears, and aspirations, and how to use imagery to make customers convince themselves that they need and want their product. Finally, they will gain an understanding of neuromarketing and how to use it to gain insight into customers' emotions, motivations, preferences, and decisions. By investing in this course, learners can gain the experience and expertise necessary to create effective marketing materials and strategies that will help them succeed in their business.

Course Syllabus

Introduction and warm welcome

Psychology principles used in marketing

The psychological principle of Social Proof in business and marketing

The psychological principle of Scarcity in business and marketing

Common marketing psychology principles

Pricing

Negotiation skills and hacks

Logical fallacies and philosophy

Conclusion - thank you for being an amazing student