Market Research: Marketing Psychology & Consumer Behavior

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2023-04-14
Learners

No Information
Duration

No Information
Instructor

Alex Genadinik

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4.6

12,927 Ratings

This course is perfect for entrepreneurs and business owners who want to learn how to conduct market research and understand consumer behavior. You will learn how to use interviews, surveys, focus groups, industry reports, and more to gain insights into your target market. Additionally, you will learn marketing psychology principles to help you position your products and marketing messaging. Finally, you will learn how to avoid making assumptions and use data-driven approaches to make sure you start your business the right way. Invest in your future and enroll today!

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Market Research: Marketing Psychology & Consumer Behavior

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 24th, 2023]

By taking this course, learners will gain valuable experience and expertise in market research, marketing psychology, and consumer behavior. They will learn how to conduct market research using interviews, surveys, focus groups, and industry reports. They will also gain an understanding of the role of emotions in purchasing decisions and the importance of conducting market research before starting a business. Additionally, they will gain an understanding of the importance of consumer research for marketing research and how to create an effective marketing plan and strategy. With this knowledge, learners will be well-equipped to make informed decisions and create successful businesses.

Course Syllabus

Introduction and warm welcome

Interviews as a part of your market research and consumer research

Conducting surveys to do your consumer research

Focus groups

Existing market research by firms

KPIs for innovation in startups

Google Analytics introduction to monitor your KPIs

Extra way to do market research

Active listening

Psychology principles used in marketing

The psychological principle of Social Proof in business and marketing

The psychological principle of Scarcity in business and marketing

Additional marketing psychology

Conclusion - thank you for being a great student

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