How Brands Use Design & Marketing to Control Your Mind

Course Feature

Cost

Free
Provider

Youtube
Certificate

No Information
Language

English
Start Date

2023-07-12
Learners

No Information
Duration

No Information
Instructor

Design Theory

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2.0

30,870 Ratings

Learn how to recognize and resist manipulation with John Mauriello's course, "How Brands Use Design & Marketing to Control Your Mind". Discover the subtle design tactics used to influence us, from the layout of your favorite store to the colors of a pop-up ad. Explore the ethics behind their use and equip yourself to recognize and resist manipulation. Get 25% off your Ekster wallet with code "DESIGN" at checkout and check out the Design Theory merch. Sign up to learn more about the design book and join John's Discord channel.

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Course Overview

❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, How Brands Use Design & Marketing to Control Your Mind, will explore the various tactics used by brands to influence consumer behavior. John Mauriello, an Adjunct Professor of industrial design at California College of the Arts, will discuss the BS Continuum, Information Asymmetry, Emotional Alchemy, Visual Signaling, Seller Reputation & Trustworthiness, and five categories of manipulation. He will also discuss the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation. Throughout the course, John will provide examples of how these tactics are used in the real world, and will discuss the most manipulative brand. He will also provide resources such as books, online courses, and a discord channel to help students learn more about the topic. At the end of the course, students will have a better understanding of how brands use design and marketing to control their minds, and will be better equipped to recognize and resist manipulation.

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Pros & Cons

Comprehensive understanding of how brands use design and marketing
Engaging and well-produced content

Lack of practical examples
Limited focus on ethical considerations

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