Marketing Psychology : The Art of Ethical Persuasion
4.2
Udemy4,459 learners
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Unlock the secrets of Marketing Psychology and master the art of ethical persuasion with this engaging course. Learn how to connect with your target market at every stage of the buying process, driving increased sales and building strong customer relationships. This course goes beyond manipulation and focuses on understanding consumer behavior, motivations, and needs. Gain insight into the power of psychological principles in marketing, enabling you to respond effectively to your prospects and customers. Discover the psychology behind the buying process and employ smart, skillful, and ethical marketing tactics that resonate with your audience.
Introduction to Behavioral Economics & Consumer Psychology
4.5
Udemy1,424 learners
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Uncover the secrets of consumer psychology and behavioral economics in this captivating Masterclass. Led by top experts including Rory Sutherland, Sam Tatam, Matej Sucha, and a surprise guest, this course explores powerful psychological principles to boost conversions and enhance business results. Discover practical applications of behavioral economics in marketing, learn simple tricks to justify higher prices, and explore mind-blowing case studies that illustrate the power of behavioral insights. With engaging tips, fun anecdotes, and additional eBook content, this course offers a step-by-step guide to mastering consumer behavior and elevating your marketing strategies.
Marketing Psychology & Neuromarketing with Dekker Fraser MBA
4.6
Udemy28,695 learners
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Learn the most effective and cutting-edge psychological techniques to convince people to try, buy, and keep buying your products from Dekker Fraser MBA. With 11 years of experience in marketing psychology, Dekker has studied under top business psychologists and has been formally trained in psychology and psychological statistics. This course teaches you the most important concepts in marketing psychology and how to implement them for your product. You will learn how to write cold emails that get tons of responses, optimize pricing to maximize revenue, trigger immediate responses from customers, and make your content go viral. With real product marketing case studies, you will be able to sell more products and leave people wanting more!
This course is perfect for entrepreneurs and business owners who want to learn how to conduct market research and understand consumer behavior. You will learn how to use interviews, surveys, focus groups, industry reports, and more to gain insights into your target market. Additionally, you will learn marketing psychology principles to help you position your products and marketing messaging. Finally, you will learn how to avoid making assumptions and use data-driven approaches to make sure you start your business the right way. Invest in your future and enroll today!
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