Marketing Planning and Place Decisions

Course Feature

Cost

Free
Provider

Udemy
Certificate

No Information
Language

English
Start Date

2020-03-29
Learners

No Information
Duration

No Information
Instructor

Prof Robert Ebo Hinson

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4.7

2,062 Ratings

This course is perfect for advanced undergraduate or MBA students, as well as non-marketing managers, who are looking to gain a better understanding of the foundational issues in marketing. Through this short course, participants will learn about the 7ps of the Service Marketing Mix, Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, and Place/Distribution Management in Marketing. With the help of this course, participants will be able to gain the necessary skills to successfully manage the marketing mix and make informed decisions about their marketing plans and place decisions.

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 17th, 2023]

This course, Marketing Planning and Place Decisions, provides an overview of the foundational issues in marketing. It covers the 7ps of the Service Marketing Mix, including Product, Price, Promotion, Place, Physical Evidence, Processes and People. It also delves into core marketing topics such as Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, and Place/Distribution Management in Marketing. This course is designed for advanced undergraduate or MBA students, as well as non-marketing managers who are looking to gain a better understanding of marketing.

Course Syllabus

Marketing and Promotion Management

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Pros & Cons

The course is great and understandable, making it easy for users to grasp the concepts and apply them in real-life scenarios.
Users appreciate that the course is brief but precise, providing a good insight into what to expect in terms of content and learning outcomes.

Some users feel that the course is too easy, which may indicate that it lacks depth or advanced topics.
One user mentioned that they couldn't say much about the course, suggesting that it may not have provided enough challenging or thought-provoking content.

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