Marketing Management Orientations - The 5 Marketing Concepts

Course Feature

Cost

Free
Provider

Youtube
Certificate

No Information
Language

English
Start Date

2021-04-01
Learners

No Information
Duration

No Information
Instructor

questus marketing knowledge

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2.5

44,763 Ratings

Are you looking to stay ahead of the competition in the ever-changing world of marketing? Then this course is for you! In this episode of Questus Channel, they discuss the five marketing management orientations and their relevance in today's world. Learn about the production, product, selling, marketing and societal marketing concepts, and understand the disadvantages of the first four. Discover why the societal marketing concept is a source of organizational success today and gain the knowledge you need to stay ahead of the competition. Click now to join the course and get the marketing knowledge you need!

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Marketing Management Orientations - The 5 Marketing Concepts

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Course Overview

❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 17th, 2023]

This course, Marketing Management Orientations - The 5 Marketing Concepts, provides an overview of the five marketing concepts. Participants will learn about the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept. The course will discuss the disadvantages of the first four, less contemporary concepts, and why the societal marketing concept is a source of organizational success today. Participants will gain an understanding of the importance of the societal marketing concept in today's business environment.

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