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This course is perfect for advanced undergraduate or MBA students, as well as non-marketing managers, who are looking to gain a better understanding of the foundational issues in marketing. Through this short course, participants will learn about the 7ps of the Service Marketing Mix, Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, and Place/Distribution Management in Marketing. With the help of this course, participants will be able to gain the necessary skills to successfully manage the marketing mix and make informed decisions about their marketing plans and place decisions.

This course, Fundamentals of Marketing, is the perfect place to start if you are looking to gain a general understanding of the marketing world. It covers the core concepts in a simple and easy to understand manner, with real-world examples from leading companies. The course includes topics such as the difference between marketing and sales, the 4Ps and 7Ps of marketing, needs, wants and demand, market segmentation, brand, product life cycle, pricing, place/marketing channel and advertising. With talking head videos and slides, this course is sure to make learning faster and more enjoyable. With 5 star reviews and comments, this course is sure to exceed your expectations.