Marketing research and analysis

Course Feature

Cost

Free
Provider

Swayam
Certificate

No Information
Language

English
Start Date

Self Paced
Learners

No Information
Duration

No Information
Instructor

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3.0

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This course on Marketing Research and Analysis provides an in-depth exploration of the field. It covers topics such as Introduction to Marketing Research, Qualitative Research, Primary & Secondary Data, Hypothesis Development, Hypothesis Testing, Cross Tabulation, Correlation & Regression, Factor Analysis, SEM & CFA, Cluster Analysis, Discriminant Analysis, Researching Rural Market, International Marketing Research, Ethics, Report Preparation, Multi Dimentional Scaling, and Conjoint Analysis. This course is perfect for those looking to gain a comprehensive understanding of the field of marketing research and analysis. Click now to learn more!

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Course Overview

❗The content presented here is sourced directly from Swayam platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 27th, 2023]

This course provides an introduction to marketing research and analysis. Students will learn about defining research problems, developing research approaches, research design, qualitative research, projective techniques, case studies, descriptive research, primary and secondary data, research error, measurement and scaling, scale development, questionnaire and form design, causal research, experimental design and sampling, hypothesis development, type I and type II errors, data preparation, hypothesis testing, cross tabulation, correlation and regression, factor analysis, structural equation modeling and confirmatory factor analysis, cluster analysis, discriminant analysis, researching rural markets, international marketing research, ethics, report preparation, multi-dimensional scaling, and conjoint analysis.

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