Marketing Principles and Practice - Microcredential - FutureLearn

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Cost

Paid
Provider

Futurelearn
Certificate

No Information
Language

English
Start Date

Self Paced
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Duration

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1.5

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This course, Marketing Principles and Practice, is designed to help you level-up your management career. It covers a range of topics, from identifying customers’ motivations and analysing the environment to identify marketing opportunities, to developing communication strategies and positioning your offer to attract the right customers. You will also learn how to build compelling business and personal brands, as well as how to manage customers’ willingness to pay. With this course, you will gain the marketing skills you need to succeed in the business world.

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Marketing Principles and Practice - Microcredential - FutureLearn

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Course Overview

❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 27th, 2023]

This Microcredential in Marketing Principles and Practice from FutureLearn provides the skills needed to take your management career to the next level. Learners will gain an understanding of customer motivations and how to respond to them, analyse the environment to identify marketing opportunities, establish effective relationships with stakeholders, interpret and use data to inform marketing decisions, manage customers’ willingness to pay, develop communication strategies appropriate for a product or service, and position an offer to attract the right customers. Additionally, learners will learn how to build compelling business and personal brands.

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