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This course is perfect for advanced undergraduate or MBA students, as well as non-marketing managers, who are looking to gain a better understanding of the foundational issues in marketing. Through this short course, participants will learn about the 7ps of the Service Marketing Mix, Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, and Place/Distribution Management in Marketing. With the help of this course, participants will be able to gain the necessary skills to successfully manage the marketing mix and make informed decisions about their marketing plans and place decisions.

This course, Fundamentals of Marketing, is the perfect place to start if you are looking to gain a general understanding of the marketing world. It covers the core concepts in a simple and easy to understand manner, with real-world examples from leading companies. The course includes topics such as the difference between marketing and sales, the 4Ps and 7Ps of marketing, needs, wants and demand, market segmentation, brand, product life cycle, pricing, place/marketing channel and advertising. With talking head videos and slides, this course is sure to make learning faster and more enjoyable. With 5 star reviews and comments, this course is sure to exceed your expectations.

This Promotion and Strategic Branding course is designed to equip advanced undergraduate Marketing and Masters students in Business Schools with the necessary tools to effectively engage markets they operate in. Through an eclectic approach, the course will cover topics such as Place Decisions, Consultative Selling and Strategic Branding. It can also be used as a training programme for executives in the public, private and not for profit sectors. With the basic principles of excellent Marketing remaining unchanged since the 1940s, this course is the perfect opportunity to gain the skills needed to succeed in today's competitive markets.