Marketing Automation: Strategy & Implementation

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2018-03-25
Learners

No Information
Duration

No Information
Instructor

Alina Jingan

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4.1

4,898 Ratings

This Marketing Automation: Strategy & Implementation course is designed for those who want to break into the marketing automation career or learn new skills. It is different from other courses as it focuses on teaching you how to understand and think about marketing automation, regardless of the platform you choose to use. This course will help you to design and implement marketing campaigns through various automation platforms, giving you the skills to succeed in the marketing automation field.

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

What skills and knowledge will you acquire during this course?
By the end of this course, students will acquire the skills and knowledge necessary to break into a marketing automation career or to enhance their existing skills. They will learn how to understand and think about marketing automation, regardless of the platform they choose to use. The course will cover topics such as the fundamentals of marketing automation, designing and implementing marketing campaigns, and using various automation platforms. Students will also learn how to measure the success of their campaigns and optimize them for maximum impact. Overall, students will have a comprehensive understanding of marketing automation and be able to confidently design and implement successful campaigns.

How does this course contribute to professional growth?
This course on Marketing Automation: Strategy & Implementation contributes to professional growth by providing students with the skills and knowledge necessary to break into a marketing automation career or to learn new skills. It focuses on teaching students how to understand and think about marketing automation, regardless of the platform they choose to use. The course covers topics such as the fundamentals of marketing automation, designing and implementing marketing campaigns, using various automation platforms, measuring campaign success, and optimizing campaigns for maximum impact. By the end of the course, students will have a comprehensive understanding of marketing automation and be able to confidently design and implement successful campaigns.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. The course provides students with the skills and knowledge necessary to break into a marketing automation career or to learn new skills. It covers topics such as the fundamentals of marketing automation, designing and implementing marketing campaigns, and using various automation platforms. Students will also learn how to measure the success of their campaigns and optimize them for maximum impact. By the end of the course, students will have a comprehensive understanding of marketing automation and be able to confidently design and implement successful campaigns.

Course Syllabus

MARKETING AUTOMATION OVERVIEW

HOW TO BECOME A MARKETING AUTOMATION SPECIALIST

SETTING THE STRATEGY

CREATING A PROJECT ROADMAP

RESEARCH & SELECTION OF A MARKETING AUTOMATION VENDOR

TECHNICAL SETUP: DEEP DIVE

PLATFORM CUSTOMISATION

DATABASE SEGMENTATION

MARKETING AUTOMATION FEATURES

MARKETING AUTOMATION AUDIT

Thank You & Next Steps

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Pros & Cons

Well-covered key items
Expertise and platform-agnostic approach

Surface-level coverage
Lack of hands-on experience

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