Web Analytics & Digital Marketing Analytics - Zero to Hero

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2022-07-08
Learners

No Information
Duration

No Information
Instructor

Anil Batra

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4.5

7,218 Ratings

This course is the perfect opportunity to learn the fundamentals of Web and Digital Analytics from an experienced instructor. With over 15 years of experience in Digital Marketing and Analytics, the instructor has trained people from diverse backgrounds and has worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. The course provides a framework that has been tried and tested with small and Fortune 5 companies, and is the same framework used to train the instructor's teams. It is suitable for beginners and experienced analysts alike, and is offered by the instructor online for University of British Columbia, University of Washington, Bellevue College, and the Digital Analytics Association. Enroll now and learn the same process used by the instructor's teams to make Data Driven Marketing Decisions.

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Web Analytics & Digital Marketing Analytics - Zero to Hero

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, Web Analytics & Digital Marketing Analytics - Zero to Hero, provides a comprehensive overview of the fundamentals of Web and Digital Analytics. It is designed to help beginners understand the process of effectively using a tool like Google Analytics, Adobe Analytics, etc. and provide value to stakeholders. The course is taught by an experienced instructor with over 15 years of experience in Digital Marketing and Analytics. The instructor has trained people from diverse backgrounds and has worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. The course covers the definitions and framework of Web Analytics and Digital Analytics, and provides a tried and tested process that has been used with small and Fortune 5 companies. It also includes instruction on the inner workings of Digital Analytics and how to make Data Driven Marketing Decisions. Upon completion of the course, students will have a comprehensive understanding of the fundamentals of Web and Digital Analytics.

Course Syllabus

Introduction

Process

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Pros & Cons

Comprehensive coverage of web analytics basics

Lack of engaging presentation

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